Category: ITC
White Bullet’s piracy demonetizing programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds
IP protection and cybersafety company White Bullet logged enormous reductions in programmatic advertising to illegal, ad-funded piracy websites across Europe during 2021, according to a new analysis of its demonetisation […]
Zyxel appointed Kevin Drinkall as its EMEA Marketing Director
Zyxel Networks announced the appointment of Kevin Drinkall as its EMEA Marketing and GTM Strategy Director. The appointment comes as Zyxel Networks continues to expand in Europe, Middle East and […]
In-Game Ad Campaign From EMPIRE and Anzu Helps Babyface Ray’s ‘FACE’ Top The Charts
American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to launch an exciting in-game ad campaign for the new album ‘FACE’ from Detroit-based Hip […]
Transparent House Delivers for the OnePlus Nord N20 5G Smartphone Launch
To support the launch of the highly anticipated OnePlus Nord N20 5G smartphone, the brand’s U.S.-based marketing team reached out directly to creative production agency Transparent House. Based on a […]
Veeam appoints John Jester as Chief Revenue Officer
Veeam Software, the leader in backup, recovery and data management solutions that deliver Modern Data Protection, today announced that it has appointed John Jester as Chief Revenue Officer (CRO). Jester […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Anzu and Oracle Moat Enable First-To-Market Viewability Measurement For In-Game Ads
Anzu.io, the world’s most advanced in-game advertising platform, and Oracle Moat, part of Oracle Advertising and Customer Experience (CX), today announced first-to-market viewability measurement for in-game ads. This means advertisers […]
Romanian Codecool open entries for CoolHack2, hackathon for junior programmers
#CoolHack2 is scheduled to take place on 15-16 april 2022, as part of CodeCool’s mission to solve the need to develop IT competencies and to contribute to creating the next […]
Accenture organizes in Romania Change4Impact – 4 days event including a hackathon for a more sustainable world
Accenture organizes, in Romanian cities Buchares and Cluj Napoca, on 26-29 May, Change4Impact, event that will include a conference and a 36 hours hackathon aiming to develop innovative IT solutions […]
Adverty enters into exclusive partnership with Super League Gaming for In-Play advertising in Roblox
Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select […]