Category: Branding
Romanian PR & communication agency The Public Advisors developed RepMeter, own instrument to measure brand reputation
Reputation is an intangible asset of a company, which can become the most important defence shield in a crisis situation. The studies show that half of the consumers will doubt […]
Integral Ad Science and Channel Factory announce Channel Science, 1st combined YouTube product for Brand Safety and Campaign Optimization
Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies’ technologies through a single […]
Farmdrop launches rave-influenced ‘Food Euphoria’ campaign across TV, Radio and online with creative agency Hell Yeah!
Online grocery platform Farmdrop has launched a nationwide brand campaign as it looks to expand from London and the South East to other areas across the UK. The campaign, by […]
AFI Europe Romania – new brand identity
AFI Europe Romania finalized a rebranding process initialized as a result of a shareholders’ change and has now a new brand identity . We have now a new and stronger […]
UBS Secures Naming Rights to New York’s Next Premier Entertainment and Sports Venue and Future Home of the New York Islanders
UBS announced an exclusive 20-year arena naming rights agreement for the metropolitan area’s most anticipated, cutting-edge live entertainment and sports venue and the future home of the New York Islanders. […]
Affectv becomes Hybrid Theory, with a pledge to direct data to marketers’ toughest challenges
Award-winning digital service partner Affectv relaunches as Hybrid Theory, a new breed of ad-tech company for a new era of challenges. In addition to its proven strengths in data-driven advertising, […]
Conran Design Group helps Clario empower users to reclaim their digital security with new identity
In the modern world, almost everything we do: from working to shopping to socializing is done online. Despite its convenience, this reliance on technology to power our lives has led […]
WOPA and Pain Plaisir create a collage between bread and city
The new visual identity of Pain Plaisir, a #nobullshit WOPA project. All the visual clichés associated with the artisanal bakery contrast strongly when you put them next to the eclectic […]
Loncolor EXPERT HempStyle received the distinction “Product of the Year”
Loncolor announces the image partnership with Roxen, Romania’s representative at Eurovision 2020. Therefore, Roxen becomes the brand ambassador of the Loncolor Expert HEMPStyle range for the following three years. Roxen […]
DDB Paris establishes The Price as first brand film for Honda Motorcycle France
For riders, motorcycles are way more than a lifestyle or a passion, it’s an endless learning process. From the first kicks to the first fall, from bad weather to the […]