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pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Interbrand Appoints Estelle Wackermann as Managing Partner, based in London

Mediascope received the Brand Experience Award at French Tech Bucharest

Eurobest 2026 announced Jury Presidents

Interrail launches new global brand platform ‘The Interrail Effect’ by We Are Pi

Maserati and Migrante present ‘Luxury, every day’

Sector 7 HUB launched Imopoly, through a playful digital campaign

DevTalks Cluj 2026, focused on AI impact over tech future

Category: Branding

Photo by Karly Santiago on Unsplash

Brandient – awarded a Graphis Awards for Tinmar and Balvanyos Resort

Brandient, international brand strategy and design company founded in Romania and headquartered in Bucharest and Singapore, was awarded a Platinum Graphis Award for the logo of Tinmar, the leading Romanian energy […]

March 7, 2017 Cristina Blanaru Branding, Business

Disneyland, Paris and Ile-de-France, joint campaign to promote tourism in Paris and region

Disneyland Paris, the city of Paris, and the Île-de-France Region are unveiling a new joint campaign to promote tourism in the area, highlighting the magic of Paris and of its region. Disneyland Paris […]

February 27, 2017 Cristina Blanaru Branding, Business, Creativity

The Partners’ study: Post-Brexit, British brands experience an identity crisis

Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers […]

February 22, 2017February 22, 2017 Cristina Blanaru Branding, Business, Studies

6th edition of Romanian WIAD, to take place in Iasi on February 18th

Romanian agency Grapefruit will organize the 6th edition of Word Information Architecture Day in Romania in Iasi, on February 18th. The conference, which is organized in Iasi for the first time, […]

February 14, 2017 Cristina Blanaru Branding, Digital & Media

Cawley Nea\TBWA announces new ECD, rebrands as TBWA\Dublin

Cawley Nea\TBWA has rebranded as TBWA\Dublin, marking a new chapter in the company’s development. The move is intended to better reflect the ‘Re-founders’ culture at the heart of the agency, which […]

December 2, 2016April 12, 2017 Cristina Blanaru Branding, Business, Creativity

Romanian LaDorna brand relaunches with a new visual identity for its dairy products

Romanian brand LaDorna, one of the most known milk and dairy brands in the country, ends the year with a strategic image change, the most important project the brand had […]

November 23, 2016 Cristina Blanaru Branding, Business

WineWay, new market concept launched by Foodwise for Halewood on Romanian market

Romanian Foodwise Marketing, creative hub specialized in developing projects for food&beverages industry, launched on the local market a new concept, for Halewood Wines&Spirits. The project was developed on behalf of the […]

November 8, 2016 Cristina Blanaru Branding, Creativity

Ladies First did it again

Diana Papuc, Group Creative Director at Leo Burnett is the Romanian Juror at Eurobest 2016, while the Art Director Miruna Macri was the first Romanian representative in the “See it, […]

October 4, 2016April 12, 2017 Cristina Blanaru Branding, Creativity, People

FCB Bucharest rebranded Baneasa Shopping City

Starting the current autumn, Romanian commercial center Baneasa Shopping City has a new visual identity and a new positioning signed by FCB Bucharest. Under the slogan “All in the name […]

October 1, 2016 Cristina Blanaru Branding, Creativity

Biz magazine presented 2016’s most powerful 100 Romanian brands

  The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study […]

September 14, 2016April 12, 2017 Romanita Oprea Branding, Marketing, Studies

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