Category: Marketing
Oxygen handles PR duties in Romania for Xiaomi
Integrated communication agency Oxygen has been selected as the Public Relations agency for Xiaomi Romania, a leading player in the technology sector, following a complex selection process. Oxygen will handle […]
Cognyte is developing a team of Blockchain analytics experts in Romania
Cognyte, a global leader in investigative analytics software that empowers a variety of government and other organizations with Actionable Intelligence for a Safer World™, announces the establishment of a specialized […]
“Rosé without the accent”: Leo Burnett rebrands English Rosé start-up English Pink
Leo Burnett creates new visual identity for the start-up rosé brand, owned by female entrepreneurs, to celebrate the launch of their new 2022 vintage. The rebrand sees English Pink launch […]
MSL Romania launches MSL Consultants, Andreea Logigan – Managing Director
MSL launched, in Romania, MSL Consultants, agency specialized in high-level Corporate Reputation, Executive Positioning, Issue & Crisis Management and Public Affairs services. The new agency operates under the MSL brand, […]
Closing the technology deficit could add up to $3 trillion of revenue for European companies, Accenture report finds
New research from Accenture finds that European companies could generate up to $3.2 trillion in additional revenue by 2024 if they were to close the technology deficit against their counterparts […]
Heineken® Silver launches the campaign “Refresh your Music”
In a world where we can all get stuck by listening to our favorite music genres, Heineken® Silver aims to shake things up a bit and encourage music lovers to […]
Romanian email marketing market: Mediapost Hit Mail group bought 75% of White Image
White Image, the largest company in the email marketing sector in Romania, has been taken over 75% by Mediapost Hit Mail, the largest direct marketing group in Romania and Bulgaria, […]
COPERA branding program is about the business owner’s courage to be creative and shout out what he thinks, feels, wants
COPERA Branding is a start-up dedicated and specially designed for the entrepreneurial environment in Romania. The COPERA program is founded by Dana Nae Popa, a 17-year-old entrepreneur with 20 years […]
NYF and StrawberryFrog Release “Purpose Haze” Episode 2 Featuring Vino Vijay
New York Festivals® Advertising Awards and StrawberryFrog CEO Scott Goodson released episode 2 of “Purpose Haze,” a content series dedicated to cutting through the fog of purpose advertising. Within “Purpose […]
Magmatik, a rebranding by Rusu+Borțun Brand Growers
The consulting, design and brand rhetoric agency Rusu+Borțun Brand Growers carried out the rebranding of the My House store, which will now be known as Magmatik. Relaunched in March and […]