Category: Marketing
Prada rethinks beauty with BETC Etoile Rouge
Prada Beauty, the largest launch in the L’Oréal Luxe ecosystem in the last 5 years, will emerge as beauty’s progressive « Rethinker ». With this launch, the brand reimagines existing definitions of […]
Bruut Amsterdam creates new brand film for Air France KLM Martinair Cargo
Production company Bruut Amsterdam, commissioned by Air France KLM Martinair Cargo, has developed a powerful brand film and campaign highlighting the essence of the ‘Here to Connect’ proposition, which was […]
Wunderman Thompson reveals the most inspiring B2B brands of 2023
Tech brands are the most inspiring brands in the world when it comes to B2B marketing, according to Wunderman Thompson’s Inspire B2B Score, a ranking of the Top 100 Most Inspiring […]
Canada: CAMH Foundation’s new campaign – a spotlight on addiction
CAMH Foundation’s new campaign shines a spotlight on addiction, and calls on Canadians to confront the drug crisis, and build a future where no one is left behind CAMH Foundation is […]
GMP PR appoints Razvan Matasel and Corina Toma in its management team
Romanian GMP PR expands its management team with 2 new members who bring a significant experience in developing strategy and integrated ccampaigns areas. As Strategy & Growth Director, Răzvan Mătășel […]
UPDATED: Rusu+Borțun created Loteria Romana’s rebranding
UPDATE: The newly announced identity was received on Romanian market with a wave of criticism, many voices observing that the newly announced logo is a stock image available on Shutterstock. […]
Alice Gavril takes over as Managing Partner of Romanian Godmother
Alice Gavril takes over as Managing Partner of Romanian Godmother, taking over the leadership role of the brand experience agency from Valentin Văcăruș, who will remain involved in Godmother‘s new […]
Accenture: Raluca Burghelea – Country Managing Director Romania, Gianrodolfo Tonielli – SAP Business Group Lead for Italy, CE and Greece.
Accenture appointed Raluca Burghelea as Country Managing Director for Romania and Gianrodolfo Tonielli as Accenture’s SAP Business Group Lead for Italy, Central Europe and Greece. Both took over the positions […]
Dan Clays Named CEO of Omnicom Media Group EMEA
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. has named Dan Clays CEO of OMG EMEA. In his new role, Clays – who has been CEO […]
Romanian PR Award 2023 – entries open until October 6th
The entries at the 21st edition of Romanian PR Award are open until October 6th, 2023. Entries can be made with work belonging to projects that ran during the last […]