Category: Marketing
Impact.com research shows shifting power dynamic, with influencers in the mid of brand-consumer relationship
impact.com, in partnership with WARC, released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers […]
New York Festivals rebrands Global Awards as NYF Health
The New York Festivals Global Awards will officially relaunch as NYF Health and open for entries on October 17th, 2022. After a multi-year Covid-induced hiatus, New York Festivals will shine the […]
CJ Works came up with Swopbox to help curving e-waste
E-waste is the world’s fastest-growing waste. There are up to 50 million metric tons in recent years and keep increasing. When we buy something new, the old one instantly becomes […]
Etihad appointed Rassure to automate its sales audit process
Rassure, an innovative revenue rescue service provider based out of Sydney, has announced that it has been selected by Etihad to support the airline in automating its sales audit process. […]
Romanian Confident Communication to handle PR for ASEMER
Confident Communications is the new public relations agency for ASEMER – the Association of Spanish Investors in Romania. Asociación de Empresas Españolas en Rumanía (ASEMER) was founded in September 2013 […]
Entravision MediaDonuts partners with Anzu to bring the in-game advertising platform to Southeast Asia
Entravision MediaDonuts has entered into a partnership with Anzu.io to bring the most advanced in-game advertising platform to advertisers, developers, and players in Southeast Asia. Entravision MediaDonuts will now represent […]
Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically
Cavai, the leading conversational advertising cloud, has announced a global partnership with MediaMath, as the ad tech company continues to introduce pioneering products and integrations to the market, whilst working […]
Analytic Partners report: Marketers who cut spend risk losing 15% revenue during recession
Analytic Partners, the leader in commercial mix analytics, has released its latest ROI Genome Intelligence Report, which shows the dangers of cutting marketing spend in a recession and the opportunities […]
US-based HTEC Group chooses Golin as its communication partner in Romania
Golin Romania started running, last month, an employer branding campaign for the Serbia-founded and U.S.-based technology consulting and development company, HTEC Group, after having successfully won a pitch in the […]
Curious London reveals new ‘Originality needs Protecting’ Brand Identity for Beck Greener
Beck Greener, attorneys specialising in patents, trademarks and design, has worked with branding and communications agency Curious, to design and develop a fresh new website and user experience using intricate […]