Category: Studies
IAB & Project Agora study: Ad-blocking in Romania – numbers, data and reasons online ads are avoided
IAB Romania and Project Agora, with support from Quantix Marketing, made an extensive study following the attitude of Romanian internet users regarding the usage of ad-blocking programs, the reasons to install such […]
Study: TV Commercials, avoided by 80% of Romanians
Romanian consumers are avoiding the TV commercials, with 80% of them switching the channel during the commercial breaks, a study by iSense Solutions shows. The study was presented during Digital Marketing Forum, […]
GPeC: Romanian e-commerce surpassed €1.4BN in 2015
According to the main Romanian e-commerce players estimations as well as the estimations of the Romanian e-commerce market authority GPeC, the total value of Romanian online retail has grown from €1.1BN in […]
ADEX: Online advertising, driven by display in H1 2015 to a total of €16bn
IAB Europe, in collaboration with IHS Technology, published the first ever AdEx Benchmark H1 2015 report, revealing online advertising grew 9.7% on a like-for-like basis to a value of €16bn […]
IAB’s Digital Scope: TV consumption, surpassed by the Internet one in Romania
Romanian internet users are spending over 5 hours a day hooked to the internet, browsing or using online services, as shown by Digital Scope, a study made by IAB Romania along […]
ZO: Two thirds of people living in to digital markets will own a smartphone by 2018
66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia (ZO). In 47 leading countries, smartphone penetration […]
Starcom Romania launched Consumer Report 2015
Starcom Mediavest Romania launched the 2nd edition of the annual Consumer Report. The report includes relevant info on Romanian consumers, depending the stage of life they are in: Teens (adolescents […]
comScore: +14% in 2015 – to $70BN – for US Holiday digital commerce spending on desktop and mobile
comScore, global media measurement and analytics company, reported its official spending forecast for November-December 2015 holiday season. According to this forecast, total online retail spending will reach to $70.1BN, up 14% compared to previous […]
Most performant PR agencies in Romania, revealed and awarded by Biz
Biz Magazine unveiled the top of the most performant 30 PR agencies in Romania, following a study made by the magazine and Unlock Market Research. The top was compiled based on collecting and […]
GPeC study: Romanian e-commerces in 2015
Romanian GPeC came up with an overview of the Romanian e-commerce market’s looks in 2015, via a study made on a sample of 2,404 Romanian online stores. When it comes of the products […]