Category: Studies
Grayling published the 2nd AcTrend Report
Grayling Central & Eastern European Public Affairs Group has published the second edition of its Grayling AcTrend Report. The study examined laws passed in six CEE countries – Bulgaria, Czech […]
Half of Romanian smartphone owners use WhatsApp – study
Almost half of the Romanian smartphone users are accessing WhatsApp at least once a week, while 27% use it on daily basis, a study made by iSense Solutions shows. The app is the […]
EY Study: Romanians use mobiles everywhere, check them tens of times a day
According to “Mobile devices’ usage” study released by EY for Romanian market, 62% Romanian smartphone users are using this mobile device from 2 to 6 hours a day and two thirds […]
Romanian ANCOM: Tablets, present in over a third of Romanian households
At least one tablet is present in 36% of Romanian households (1.1 tablets / household on average), a study made by ANCOM (Romanian National Authority for Management and Regulation in Communications). […]
GFK expands digital portfolio in shopper research by investing in NORM Research
GfK announced, mid-August, the acquisition of NORM Research & Consulting AB, Sweden-based market research company specialized in virtual shopper research. NORM’s core product is a software that simulates shopping environments for various […]
ZO: Mobile to drive a 19.8% increase in online video consumption in 2016
The average amount of time day people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016, predicts Online Video Forecasts […]
IAB Europe survey: Programmatic display advertising set to rise in Europe
Programmatic purchases of digital display advertising are set to increase in Europe, a new IAB Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 […]
mediaTrust: Blue Air – most visible airline in Romanian advertising in 2015
Blue Air is the airline with the highest visibility in a top of most advertised airlines in Romanian media compiled by mediaTrust (covering January 1st – July 31st and based on the […]
Romanian BRAT: Ad investments increased 2% in H1 2015
Romanian Transmedia Audit Bureau (BRAT) made public the first data on ad budgets trends for the first half of 2015 for print, radio, internet and outdoor. According to this data, the […]
Samsung study: Romanians’ consumption plans show intentions to invest in tech
Romanian consumers are interested in new tech, according to Samsung’s annual study Techonomic Index, which offers an overview on consumption habits and attitudes towards technology for a number of 18,000 […]