Category: Studies
Oxygen became member in Romanian Transmedia Audit Bureau (BRAT)
Romanian independent agency Oxygen, provider of integrated communication solutions with focus on digital, became member of Romanian Transmedia Audit Bureau (BRAT), as part of company’s strategy to develop its capabilities […]
Tripsta on mobile travels in Romania: May – most popular for mobile bookings
Romanians have integrated mobile devices in their daily lives and use them in all their daily activities, including when it comes of booking their holiday travels. According to Tripsta’s data[1], […]
ZenithOptimedia report: Internet use to drive 1.4% increase in media consumption in 2015
People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts report by ZenithOptimedia, people will spend an average […]
#MFB2015: Romanian media market, on the growing trend
Romanian Initiative Media, part of Interpublic MediaBrands, launched the 19th edition of Media Fact Book (MFB), the only analysis offering a complete and objective x-ray for the Romanian media industry. […]
ROADS:7% increase for Romanian online ad market in 2014
According to the most recent edition of ROADS, study made by IAB Romania and PwC Romania for the 8th year in a row, the online advertising market in Romania reached, in 2014, to […]
GfK Romania study: Clothes, cosmetics and electronics – stars of online shopping in Romania
GfK Romania released the results of a study analyzing the main trends on Romanians’ online shopping habits. According to the study, men are more active when it comes of online shopping, […]
Starcom MediaVest Group: Generation Y and alcoholic drinks in Romania
Starcom MediaVest Group Romania continues its infographics’ series related to consumers habits with a study on Romanians’ habits when it comes to alcoholic drinks. The research was made in collaboration […]
Gemius won IAB Europe Research Award
In a contest organised by IAB Europe, Gemius was awarded first prize in the category of internet audience research.Its winning project enables publishers to determine their total range across all […]
AdEx: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth
IAB Europe announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research revealed that online advertising achieved double digit growth for a fifth consecutive […]
Advertising spending in Denmark – up 1.4% in 2014, to Kr.12.7BN
After several years of decline in ad sales, Danish ad market posted a modest increase of 1.4% last year, according to an advertising expenditure survey published recently by Danske Medier. […]