Category: Studies
SATI study: Romanians lost their interest in news, got hooked on clothes and fashion
Romanians lost their interest in news, auto and sport info, but acquired an increase appetite when it comes of fashion / clothes, as their daily internet usage showed, according to […]
Last stage of BRAT’s auction to select the mobility study provider for OOH Audience Study
Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The […]
Nielsen – McCann PR study on agencies’ and clients’ views over content marketing in Romania
Nielsen and McCann PR Romania released recently an info-graphic including the findings of a study related to what content marketing means for Romanian clients and agencies. As content marketing has another work definition […]
RTB House infographic: Car test results – top resources for car buyers
Car test results available online represent a top source of information for customers looking to purchase a car, as typical car-buying decisions are made from the opinions of others, reviews and expert articles. […]
Starcom MediaVest Group infographic: Romanians and the contemporary Easter traditions
With Easter just around the corner in Romania, country that celebrates the religious event under the reek-Orthodox calendar, Starcom MediaVest Group released a new infographic on Romanian consumers’ habits, made […]
Study: Bad reputation companies – 75% Romanians don’t want to work for them
Over 75% Romanians consider that reputation of a company is important when they are looking for a job, while a quarter of them see lack of transparency within a company […]
D&D Research, 15 years later – the road from “at least 2 solutions” to “cool, old school”
Romanian research company D&D Research turns 15 this year and marks the occasion with a series of novelties, from a new positioning to new work tools and a new headquarters. The […]
What women want on Women’s day – subject for a new Starcom MediaVest Romania infographic
Starcom MediaVest launched its 20th infographic from HumanGraph Experience, entitled “What Women Want on Women’s Day” and based on data obtained by SNA Focus and an Ivox study made in February on […]
Romanian Transmedia Audit Bureau (BRAT) to release first online audience data for rural areas
Romanian Transmedia Audit Bureau (BRAT) announced the launch, on March 6th, of the first audience results for webpages in rural areas, according to SATI (Internet Trafic and Audience Study). The […]
European Commission: Progress still needed for a digital Europe
A recently released new Digital Economy and Society Index developed by the European Commission shows there are plenty of digital opportunities waiting to be unlocked to benefit European citizens and companies. From shopping or […]