Category: Studies
GfK: Shoppers bring online competition inside bricks-and-mortar stores
When shopping, 40% shoppers worldwide use their mobile phones while shopping inside a store to compare prices, 40% contact friends or family for advice and over a third take pictures of products […]
Romanian Starcom launched Trends Spotted by Consumer Report infographic
Romanian Starcom MediaVest Group launched Trends Spotted by Consumer Report infographic, which shortly presents the most representative characteristics of the most important segments of Romanian consumers (Modern & Active Parents, […]
World Press Freedom Index 2015: Decline on all fronts
Reporters Without Borders (RSF) World Press Freedom Index is ranking the performance of 180 countries considering a range of criteria that include media pluralism and independence, respect for the safety […]
The Gunn Report for Media 2014: OMD – Agency Network of the Year, Coca-Cola – Advertiser of the Year, USA – Most Awarded Country
The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, released its 2014 Media Report, summarizing the overall media performance in the year January to December 2014 […]
GfK Romania: McDonald’s and KFC are Romanians’ preferred fast-food places
GfK Romania released the results of a study investigating Romanians’ consumption habits when it comes of eating outside their homes. According to the study, fast-food restaurants selling burgers, shaworma, fried chicken and […]
IAB Agency Snapshot in Europe: Mobile is unlocking new budgets within agencies
A research released by IABs Europe, France, Germany, Italy, Spain and UK reveals that around half media agency employees want to know more about complying with mobile privacy (57%) and brand […]
Cannes Lions Romania and SeniorHyper launched “MeetUp in Cannes” competition
Cannes Lions Romania and SeniorHyper launched “MeetUp in Cannes”, the pretext for the Cyber competition, to which are invited to enter young people specialized in web design, digital arts and […]
Facebook in Europe: youngest users in Turkey, oldest – in Denmark
Facebook has its largest group of 18–24 y.o. users in Turkey and the most numerous 55+ audience in Denmark, according to a research made public by Gemius, on February 4th, the […]
Multisensory Experiences, a new infographic from Starcom Romania
Starcom MediaVest Group Romania launched its 18th infograhic from HumanGraph Experience. Entitled Multisensory Experiences, the infographic as made together with MVcom and reunites the conclusions of a study meant to identify the […]
D&AD and The Future Laboratory – partnership for trend reports
D&AD, the global creative association for the advertising and design professions, announced a new partnership with trend forecasting consultancy The Future Laboratory, as it looks to draw rich insights from […]