Category: Studies
The Gunn Report presents Cases for Creativity 2014
The Gunn Report has today released Cases for Creativity 2014, a study that identifies the campaigns that have won both a Cannes Gold Lion for creativity and a 2014 Gold […]
Facebook in Romania – 7.6M Romanians use it in 2015
The presence of Romanians on Facebook continued to grow and reached to 7.6M in 2015 from 7M in the start of last year and up 8.57% compared to 2013. The number […]
GfK Study: For Romanians, healthy lifestyle means mainly healthy food
GfK analyzed the main activities that contribute the most to a healthy lifestyle in Romanians’ opinion. Top mentions went to consumption of fruits and vegetables or fresh unprocessed food, along […]
Standout: Trusted blogs’ influence among readers is increasing
Romanian agency Standout made, in the end of 2014, the 4th edition of Romanian Blogs Audience Study (SABR 2015), which questioned 8,800 participants and referred to 56 blogs covering 12 […]
ZenithOptimedia: For Millennials, understanding happiness is decisive for consumer-brand interaction
Millennials generation approaches happiness in a radically different way compared to other generations, a fact that has profound implications over brand marketing, according to the most recent global study – […]
Gemius analyzed trends in mobile internet for CEE, in “Consumers go mobile” report
Gemius analyzed the mobile internet trends in Central and Eastern Europe, in “Consumers go mobile” report. The report shows Apple dominates the tablets segment, while Samsung is number one when it […]
GfK study: Half of Romanian capital’s inhabitans shop from malls
GfK Romania made a consumption habits study investigating where Romanians are shopping for their clothes. Bucharest is the city with most malls and this kind of commercial center is preferred […]
Study: Urban Romanians plan their budgets for Christmas and New Year’s meals
A market study made by Mednet Marketing Research Center shows that urban Romanians are planning the budget for Christmas and New Year’s meals and reveled that it is the same like […]
H1 2014 in Romanian digital advertising: +19% compared to H1 2013, to RON 58.5M
Romanian digital advertising market posted a like-for-like increase of 19% in H1 2014 compared to the same period of 2013, with the value reported by the 21 participant companies being […]
Starcom MediaVest launched Consumer Report, an encyclopedia on Romanian consumer
Starcom Mediavest launched Consumer Report, an encyclopedia on Romanian consumer including info over the most important segments of consumers (Modern & Active Parents, Social Butterflies – most outgoing consumers, Yuppies – young professionals and Traditional Families). The […]