Category: Studies
MillwardBrown study: Black Friday, more and more impactfull in Romania
MillwardBrown Romania released a study related to Black Friday which shows the number of Romanians intending to buy with this occasion continues to grow. According to the study, 63% Romanians aged […]
IAB Europe launches the Multi-Device and Connected World Library of Research
Interactive Advertising Bureau Europe (IAB Europe) launched the Multi-Device and Connected World Library of Research to address the need for insight on the constantly evolving media consumption landscape. Understanding the […]
Music in the spotlight, in Starcom MediaVest Group’s 17th HumanGraphExperience infographic
Starcom MediaVest launched the 17th infographic in its HumanGraphExperience series, entitled “Music Personalities”, using data from Romanian Natonal Audience Study related to the entire Romanian urban population. It aims to understand the […]
Polish online ad market, slightly up in H1 2014
Polish online advertising market went up 2.7% in H1 2014, as shown in the results of the AdEx study for Poland, released recently by IAB Poland. According to the data, the […]
Romanian neuromarketing company, chosen to participate to Neuro Against Smoking study
Synergon Consulting, the only neuromarketing company in Romania, was chosen to participate to the international research project “Neuro Against Smoking”, which aims to test the efficiency of warning messages and images […]
Omobono research: Good leadership and feeling valued makes business marketers happier than more money
New research by Omobono, digital agency for business brands, revealed what drives happiness among B2B marketers, with the most important factor being good leadership or management, with 60% of respondents […]
Biz made the PR performance top for Romania
Romanian magazine Biz, together with Unlock Market Research, unveiled the PR performance top in Romania, based on collecting and analyzing more indicators like financial performances of the agencies and on […]
The Alternative School introduces Art Direction classes
The Alternative School for Creative Thinking introduces Art Direction in its educational schedule. The Visual Language class is meant for those that want to express 1,000 images with just one image. […]
Romanian ad market: 2014 – the first year of growth after 5 years of decline
According to Zenith Romania’s forecast, Romanian advertising market is scheduled to row 2.8% by the end of the year, with this development mainly due to the expansion of digital (+12%). […]
Ecommerce Europe: Western European e-commerce market to reach € 204.7BN in 2014
Ecommerce Europe – European umbrella organization for 25.000+ companies, selling products and/or services online to consumers – recently published a report according to which Western European B2C e-commerce market is developing extremely well, […]