Category: Studies
Research: Romanians – dependent on smartphones, remember the brands promoted on mobile
Around 72% Romanian smartphone users remember the brands they’ve seen promoted in the mobile environment, according to a recent study made by the Romanian research specialist iSense.Solutions. According to “Connecting With […]
Geometry Global analyzes the connected shopper and challenges in e-com growth
Geometry Global launched findings from its worldwide “Connected Shopper” study, which indicate that the pace of online shopping growth is slower than expected. The study also identified the key barriers to […]
Tripsta Travel Trends: Romanians prefer August to travel, spend over 300 Euros for plane tickets and go to Greece
This summer, Romanians preferred to book their travels mainly for August, spent over 300 Euros for flight tickets – second to Brits when it comes of money allocated to travel […]
@IABEurope: European Programmatic Market – Euro 2.1BN in 2013
IAB Europe announced, during its panel at dmexco 2014, that it joined forces with IHS Technology to size the programmatic market at a European level. This initiative came as IAB recognizes the […]
Social media – the most effective digital marketing channel in B2B, marketers struggle with the demands it makes on them
Omobono, digital agency for business brands, has revealed the results of its 2014 survey, “What Works Where in B2B Digital Marketing”. Run for the last 4 years, the latest research […]
Romanian Football involvement infographic, launched by Starcom MediaVest Group Romania
Starcom MediaVest launched the 16th HumanGraphExperience infographic, “Romanian Football Involvement”. The study was based on data athered by using media planning tools, date offered by Romanian National Audience study and […]
GfK Purchase Journey: Romanians – big online buyers of smartphones and tablets
The GfK Purchase Journey study, monitoring the smartphone and tablets in Romania, UK, Russia and Belgium, showed that many people that buy such items first make an online research (77% in […]
IAB Europe, IAB & IHS report: Global mobile advertising revenues – Euro 14.6BN in 2013, almost double compared to 2012
Global mobile advertising revenues hit Euro 14.6BN in 2013, almost doubling (up 92%) compared to 2012, when the value was of Euro 7.6BN, according to a research made by IAB Europe, […]
Romanian blogosphere: Half million euro for most blogs, over Euro 1M in total in 2013
Romanian blogosphere attracted over Euro 1M in 2013, according to data included in Romanian Blogosphere Report, study initiated by Costin Cocioaba and realized together with Alexandru Negrea. According to info […]
Most visible HoReCa brands in Romania in H1 2014
Romanian HoReCa segment ran, between January 1st and June 30th, 26,447 commercials. McDonald’s takes the leader position in fast food category, with 13,263 ads in H1 2014, with a rate […]