Category: Studies
Jobs for Romania study: All parents want higher education for their kids, young people just want a profession
“Jobs in Romania” study was launched by D&AD Research and Bucegi Beer and is showing Romanian public’s perception over professions and jobs. In a 2014 Romania, parents continue to be unrealistic […]
Media Consumption Habits in Rural Romania, a new infographic launched by Starcom MediaVest Group
Starcom MediaVest Romania launched the 15th infographic from HumanGraphExperience series, “Media Consumption Habits in Rural Romania”, based on info gathered between April 14th and May 9th. The research aimed to better understand […]
Gemius: Romania has most internet users (8.8M) in South East Europe
Romania is the biggest South Eastern European country in terms of internet users, with 8.8M registered in December 2013, according to “Online Landscape : South East Europe” report, made by Gemius. In Balkans, […]
Golin launches its own monitoring tool, Relevance Fingerprint
In the opening of Cannes Lions 2014, together with the Baywatch star David Hasselhoff, Golin figured out the mystery of relevance through brand and launched its new monitoring instrument Relevance […]
Gemius profiled the online shoppers in Romania
More than 4.5M people are visiting e-commerce websites in Romania, with them representing half of the total number of internet users in the country, according to a Gemius research checking who […]
MFB 2014: Romanian media market expected to remain stable in 2014
Romanian media market is expected to remain stable in 2014, after the continuous decrease posted since 2009 and a flat evolution in 2013, Initiative’s Media Fact Book 2014 estimates. From 2007 to […]
Initiative Romania launched Media Fact Book 2014 and predicts the start of media’s programmatic era
Initiative Media, part of Interpublic MediaBrands and active in Romania as part of Lowe Group, launched Media Fact Book 2014, the 18th edition of the only report that offers an […]
Nivea tops the cosmetic brands with highest advertising volume in Romania
Nivea dominates the top of cosmetics / personal care brands in Romania in terms of advertising volume, with 15,872 ads that run between January 1st – April 30th 2014, worth EUR 26,88M at rate […]
GMI: 89% of Brits say battery life matters more for a smartphone than brand name, camera or 4G
89% of Brits consider battery life to be an important smartphone feature, before brand name, high quality camera and 4G, as shown by a GMI study that analyzed what smartphone buyers really want […]
Google makes the portrait of the online Romanian
A study part of “Internet in daily life” project, made by IIBR for Google and covering 5 markets (Romania, Czech Republic, Slovakia, Hungary and Poland), shows Romanians are the most mobile users […]