Category: Studies
MediaIQ analysis: Google, Apple and Samsung – among most visible tech brands in Romanian online in Q1
Google, Apple and Samsung are among the most visible tech brands in Romanian online mass-media in Q1, according to an analysis covering Q1 made by MediaIQ, Romanian media intelligence service. Together, […]
Growth in 2014? Only 32% of IAA Romania’s members think so.
Only 32% of the members of Romanian chapter of IAA hope to see growth within advertising industry in 2014, according to a study made by IAA amongg its members, in […]
Study: Digital recruiting changed the rules on candidates’ selection
Over half of Romanian HR specialists (51,5%) are checking Facebook profiles for candidates they consider in the first stages of recruiting process, a study on digital recruiting made, in April, […]
Magna Global on the state of programmatic industry, with “The International State of Programmatic”
Magna Global, IPG Mediabrands’ strategic global media unit and leader in media intelligence worldwide, released recently “The International State of Programmatic”, the latest research on the state of the programmatic industry […]
Carrefour, Lidl and eMag – retailers with highest visibility in Romanian media
Carrefour, Lidl and eMag occupy the first places in a general top of appearances in Romanian media, according to an analysis made by mediaTrust covering Q1 2014. According to mediaTrust, Carrefour […]
Romanian Starcom and iLeo on “Following Facebook Brands: Love or Interest?”
Starcom MediaVest and iLeo launched the 13th infographic from the series HumanGraphExperience, summarizing the result of “Following Facebook Brands: Love or Interest?” study. The infographic shows that almost half of contest afficionados that […]
ZO: Global adspend to return to pre-financial crisis growth rates
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set […]
Romanian digital natives receive financial support from parents
A first syndicated report from a series dedicated to Romanian Digital Natives, “Financial Behaviour: Income and expenses budget for Romanian digital natives”, drafts an image of Romanians aged 14-24 y.o, active […]
IAB Europe Research Awards accepting entries until April 11th
Following the response to last year’s edition of IAB Europe Research Awards, where companies like Millward Brown, Guardian News & Media and OMG were among winners, IAB Europe aims to expand […]
Unlock – 6 years of market research in Romania
Unlock celebrates 6 years since founding and marks up the moment with the relaunch of Moderation School project, in a new format, more complex and more anchored in market’s reality. […]