Category: Studies
Gemius study: Romanian online shopper is likely male, living in urban areas and buying at least once a month
Andrei Tescan, Digital Marketing Consultant Gemius, presented, during EcomTeam conference in Brasov, a study about the clients of e-shops in Romania. According to Gemius data, over 4.5M Romanian internet users – […]
Gemius becomes the official audience research provider in Belgium and Luxembourg
Belgium (internet penetration estimated at 75%) and Luxembourg (where 80% residents use the internet on a daily basis) are the 35th and 36th countries where Gemius conducts audience research (gemiusAudience). […]
Analysis: LIDL is the retailer that generates most conversations in Romanian online
Lidl is the brand that generated the most conversations – over 1,200 – in Romanian online between February 26th – March 11th, followed by Billa and Penny – with a […]
Chelgate analysis: Romanian communication industry’s trends in 2014
Chelgate Public Affairs & Public Relations Romania made, in the beginning of the year (January and February), an analysis (available in Romanian) to see which are the trends in the Romanian […]
BBC World News study: Mobile advertising, more effective than desktop ads
BBC World News and BBC.com/news have released recently the results of the world’s first global study into the usage of mobile devices by affluent consumers, a research conducted by Millward Brown. […]
Study: Romanians spend only 100 mins/month on cultural activities
Romanians spend only 90 minutes per month for theater, cinema and art galleries and spend only 13 minutes per day reading, according to Mediafax, that quotes a study made by […]
Analysis: Volksbank, Romanian Commercial Bank and Bancpost – the banks with highest advertising volumes in 2013
Volksbank, Romanian Commercial Bank and Bancpost are the banking institution with the highest volumes invested in advertising in 2013, according to an analysis made by MediaTrust. During 2013, Volksbank ranked […]
Romanian Top Kids Brands: Kids prefer Coca-Cola, parents want to feed them dairies
Romanian children prefer Coca-Cola, while their parents want to feed them Napolact (dairies), according to Top Kids Brands, a study made by Open-I Research at Itsy Bitsy Radio’s initiative. The study […]
Reveal Marketing Research: Romanian men to spend more money on presents for Holidays
According to a Reveal Marketing Research study on consumption habits around winter holidays, 60% of Romanians intend to spend at least the same amount of money they did last year in […]
ROADS: Telecom sector is leading in online ad spending in Romania
Telecom sector maintains its leadership when it comes of budgets invested in Romanian online advertising in the first half of 2013, with RON 7.3M invested on a market with a […]