Category: Studies
Heidi, Santal and Zewa lead in a top of FMCG brands made by GfK Romania
Heidi (chocolate products) ranks 1st in a top of FMCG brands that gather most trust from Romanians, according to GfK National Brands & Private Labels Drivers. Second place goes to […]
Victor Piturca and Andreea Marin – most publicized celebrities in October – November
Andreea Marin holds the first place in the top of the most publicized female celebrities in the print press, for the second month in a row, with 137 mentions, according […]
1424.ro: Discounts, Black Friday and Romanian youth
Before Black Friday madness start, 1424.ro – largest online panel in Romania dedicated to digital generation, launched and managed by TreeWorks – made an online research to analyze young people’s […]
Starcom continues HumanGraphExperience with “Health Habits Nowadays”
Starcom continues HumanGraphExperience with “Health Habits Nowadays – Overview of the Romanian Health Habits”, an info-graphic showing that Romanians have a passive attitude towards maintaining their health, reacting only to remedy, not […]
Research: Smartphones, most sought for gadgets for Romanian youth
Smartphones are the most sought for gadgets for Romanian millenials, with brand affinity not applying when it comes to tablets, according to YouBus research conclusions, that also show that young […]
Reveal Marketing Research: Romanians prefer to stay with the family in difficult economic circumstances
A study by Reveal Marketing Research shows that, in difficult economic circumstances, Romanians prefer to spend time with their families instead of profiting on opportunities that can generate revenues. A […]
ComScore: 1 in 7 Europeans owning smartphones use it for online purchases
European mobile retail audience grew by 43% over the past year, with 20% of smartphone users accessing online retail sites and apps using their device. Moreover, 1 in 7 European […]
Client Metrics study: Clients’ perception on Romanian services sector
Client Metrics, instrument for monitoring clients satisfaction created by Trendelligent and Blue Point and recently launched on Romanian market, announced the conclusion of a study that aimed to measure clients’ […]
Eurostat: Close to 60% of EU’s internet users are shopping online
Close to 60% of EU’s internet users are shopping online, as an Eurostat press release shows, indicating that clothes, travel and holiday accommodation are some of the most common online purchases. […]
Romanian Starcom’s HumanGraph Experience 8: Generations under the microscope
Starcom Romania continues the series HumanGraphExperience with a new infographic, “Generations under the Microscope”, in which it identifies the common points and differences when it comes of media consumption between 3 generations: […]