Category: Studies
Gemius: Samsung wins CEE mobile internet
Samsung is strengthening its position on the mobile market and already won the race with Apple in Serbia, Lithuania and Belarus, as a Gemius study shows. The study involved countries […]
Romanians and smartphones – mostly iPhones bought in Bucharest
Okazii.ro released a study that shows what are the most bought smartphones by Romanian consumers and the regions in Romania where people buy biggest quantities of “intelligent phones”. According to […]
Top MediaIQ with the most visible 5 communication campaigns in Romania in the last 6 months
Five communication campaigns that took place during the last six moths generated, for the promoted brands, 24.8% more apparitions in online mass-media compared to the same period last year, according […]
Romanian Youth Focus to present young people the way they are, on October 21-22
Smark KnowHow organizes, on October 21-22, the second edition of the conference Romanian Youth Focus, the only event in Romania that aims to help understand new generation’s profile. Generation Y […]
Gemius study: Over 8.9M Romanian internet users, men are dominant
Over 8.9M Romanians are active on the internet, men being dominant, according to gemiusAudience study presented at IAB Forum Romania. The average Romanian internet user views around 1,219 pages and spends […]
Superbrands Romania 2013 – judging and marketing research phases reached to the end
Superbrands Romania 2013 closed the judging and marketing research phases, with the group of the 15 leading brands being dominated by German and media brands. Romanian brands eligible for Superbrands title […]
IAB Romania makes available Digital Media Sales Certification on Romanian market
Starting October 1st, IAB Romania will offer access to the 1st international certification created to accredit the online advertising professionals, Digital Media Sales Certification (DMSC). The certification is confirming the knowledge […]
Deloitte CE Top 500: Romania, 5th place in the region, by number of companies
With 35 companies in this year’s Deloitte Central Europe Top 500, Romania ranks 5th within the region. Combined revenues of local largest companies amounted to almost 39 billion Euro, at the […]
New technologies and new usage habits for Romanian consumers
GfK Romania made an online study to acknowledge how familiar are new technologies (such as cloud storage, Google glasses or electronic wallet) to Romanians and how used are they. According […]
Gemius: Standard banners remain most popular online ad formats in CEE
Standard banners remain the most popular online ad formats in Central and Eastern Europe; the highest click rates are scored by pre-roll banners, top players and interstitial ones, according to […]