Category: Studies
Consultancy: Poison, drugs and noxious weeds – the must have beauty products for 2016
The Future Laboratory consultancy today unveiled the ten extraordinary ingredients set to change the face of the beauty industry. From the unpalatable to the illicit and downright unusual, the unlikely […]
Google, Amazon and Samsung top the D100, IPG Mediabrand’s list of most dynamic brands
IPG Mediabrands, the media holding arm of Interpublic Group, in partnership with Jonah Berger, Associate Professor, The Wharton School at The University of Pennsylvania and New York Times best-selling author of Contagious: Why Things […]
Research: Long-form social video engagement is mostly driven by subtitles
Strategic use of trailers and subtitles – sometimes individually, sometimes combined, sometimes not at all – can significantly increase views, completion of and or engagement in long-form video content on […]
Omobono: Marketing under threat as HR influence rises
New research has shown that Marketing is under serious threat from HR, raising real questions for businesses and the teams charged with upholding the voice of their brand. In a series […]
Media Fact Book – at the 20th edition, announces increases of 6% for Romanian media market in 2015 and 2016
Romanian media market posted, last year, the biggest increase after the economical crisis, 6%, a percentage to be maintained also this year, according to the Media Fact Book, an annual […]
Over half Romanian entrepreneurs faced image crisis during the last year
According to a GMP PR study, Romanian entrepreneurs aren’t ready to manage an image crisis, although 60% of them faced one during the last year, from negative comments in social media […]
Romanian BRAT makes public more internet audience and traffic data
BRAT (Romanian Transmedia Audit Bureau) announced that, starting march, its website will make publicly available new performance indicators essential to evaluate websites, such are: total audience, audience on target groups […]
ZO: Global ad spend to accelerate in 2016, despite economic challenges
The global ad market is on course for 4.6% growth this year, up from 3.9% growth last year, according to ZenithOptimedia (ZO)’s new Advertising Expenditure Forecasts. Global advertising expenditure will […]
GfK study: Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
Internationally, 23 percent of online consumers say virtual interactions can be as good as being there in person, shows a study conducted by GfK globally. This compares to just […]
British Companies are Leading the Way into a Digital Future, Says New Study from Global Marketing Consultancy Prophet
Digital transformation within European companies is making good progress, and is meeting with approval, particularly with younger workers. British companies have adapted extremely well to embrace digital transformation whilst France […]