Category: Studies
Report: Mobile advertisers have their say on privacy-first marketing
Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, released the full report […]
Customer Centricity: Measuring Customer Satisfaction Alone Is Not Enough
Many customer-centric companies use the Net Promoter Score (NPS) or other methods to measure customer satisfaction. But measuring alone is not enough. A study by the customer experience management platform […]
IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]
Alfi research: Campaign performance and measurement, driving increased use of QR codes in DOOH advertising
New research from Alfi, an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in the use of QR codes in Digital Out of Home (DOOH) […]
Accenture report: Supply Chain Disruptions Could Cost European Economies Up to €920 Billion in GDP by 2023
Supply chain challenges arising from the COVID-19 pandemic and Russia’s invasion of Ukraine could result in a potential €920 billion cumulative loss to gross domestic product (GDP) across the Eurozone […]
Accenture study: 4 in 5 banks moving to cloud
Banks are reducing their decades-long reliance on legacy mainframe technology and planning to move a significant portion of their core business functions to the cloud to launch new products quickly […]
Planning for attention: New report reveals how brands can reach most engaged audiences
A new report by independent media agency The Kite Factory reveals key insights into the diversification of media consumption of UK adults and how audience attention within digital platforms compares […]
Wunderman Thompson publishes a new analysis on metaverse
Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats […]
Romanian Agrifood Tech Startups Overview 2022: 50 local tech startups to watch
The critical need for agricultural innovation and technology, especially in the context of climate change and the pandemic crisis, is high on the agendas of local and international institutions and […]
Colliers: Romanian real estate investment market still has the resources to cross the 1 billion euro milestone in 2022
Given the high activity levels seen at the start of the year, with several deals already closed or signed in the first month, investment volumes in Romania could finally exceed […]