Category: Studies
Study: 60% of Romanian online buyers don’t buy from stores that aren’t trustworthy
60% of Romanian online buyers don’t make acquisitions from online stores that aren’t trustworthy, the design and clients comments being the main sources that generate lack of trust. 6 out […]
U.S. creatives prefer Facebook or so the studies say
The creative professionals prefer Facebook to keep in touch with friends, colleague and acquintances, according to a survey made in US by The Creative Group, a specialized staffing service for […]
360insights released Emotional Branding ranking – a top of Romanian consumers’ favourite brands
360insights made public Emotional Branding study, an analysis that ranks the favourite brands for Romanian consumers and that includes both international and local brands, such as Danone, Milka, Jacobs, Coca-Cola, Timisoreana, […]
ROADS: Classical ads generated the highest revenues in Romania in H1 2011
According to Romanian Online Advertising Study (ROADS), a study made by IAB Romania and PwC, classical online advertising generated, in H1 2011, the highest revenues. The highest income came from banners […]
Clothes and electronics – “most wanted” by Romanians who shop online
Clothes and electronics are the items most popular among Romanians that are shopping online, according a Daedalus Millward Brown study that also shows that the budget most buyers used for online […]
Study: Romanians make lobby reactively, after making a decision or to correct one they already made
GfK Romania and PR Romania published the results of an analysis that shows there is a shyness towards lobbying in Romania, with companies, NGOs and politicians being in favor of […]
Deloitte survey: Companies should be measured by their societal purpose
At the World Economic Forum 2012, Deloitte Touche Tohmatsu Limited (DTTL) will share the results of a global survey exploring business leaders’ attitudes on the purpose, impact, and leadership of […]
Study: Smartphones and tablets are driving shift in European media consumption
comScore and Telefónica Germany made public the results of “Connected Europe” study, that concludes that smartphones and tablets drive shifts in European media consumption. Not too long ago, consumers depended […]
IBM report: Mobile shopping doubled over December holidays
Mobile shopping doubled over December holidays, mobile devices, including the iPad and iPhone helping driving strong online retail sales, according to IBM Benchmark. U.S. online retail sector delivered 7.5 percent growth […]
Personal care products, laptops and tablets, most wanted online buys
Personal care products, laptops, tablets and appliances are on the first places in consumers preferences when it comes of buying intentions from online stores in december, according to an online […]