Category: Studies
Okazii.ro: Women received small things while men got tablets, smartphones and watches, on Valentine’s and Dragobete
In February, month that includes two love celebrations in Romania – Valentine’s Day and Dragobete -, Okazii.ro made a study that shows that women received as presents mainly small things, […]
comScore puts Mobile Future in Focus
comScore released 2012 Mobile Future in Focus, annual report examining mobile and connected device landscape, through an exploration of key trends driving smartphone adoption growth, mobile media usage in categories […]
Gemius study: Dacia, Borsec and Ursus, among most popular brands in Romanian online
Gemius unveiled today, at Digital Marketing Forum, the results of “Online Leading Brands 2012”, made together with Evensys. The study showed how the main national and international brands from 4 […]
Study: Urban marketing profile for Romanian youth
“Youth in Romania. Marketing urban profile” is a research report made by Brennan Research & Consultants and Quantix Marketing Consulting, together with Smark Research. According to the study, most adolescents […]
GfK study: Internet changes the traditional buying decision process
84% Romanian urban internet users took in consideration more brands than the ones they initially had in mind after researching over the internet in order to find information related to […]
ARRP analysis: Only 4 Romanian Government offices are using efficiently their PR departments
From February until May 2011, Romanian Association for Public Relations (ARRP) made an analysis according to which Romanian Government isn’t using to the full capacity its communication and public relations department. […]
Rentrop&Straton: Orange tops usage among entrepreneurs in Romania, Vodafone and Cosmote follow
Orange has the most used mobile telephony network by Romanian entrepreneurs (44.5%), followed by Vodafoneand Cosmote, according to a study made by Market Research division from Romanian-German group Rentrop&Straton. According to […]
GfK: Smartphone demand, bigger than ever in Europe
Mobile phones demand grew again in Europe in 2011, mostly as a consequence of increased popularity for smartphones. According to GfK, last year were sold 3.2% more mobiles than in […]
CJI study: Romanian public advertising doubled in 2011
The Romanian state advertising doubled in 2011 compared to 2010, while the transparency of public advertising contracts decreased, as the study “Public Advertising: Step on it!” shows. The study, made […]
Kantar: Top 10 Super Bowl ads returned 113% media investment and had a 267% increased viewership
Kantar Video – division of WPP’s insight, information, and consultancy network Kantar – released the results of a comprehensive study of online video viewership and social activity from Super Bowl […]