Category: Studies
Not so good news about internet usage and gadgets with internet access in Romania
Half of the Romanians aged 16-74 y.o. never used a PC, a situation that places Romania on last place in PC usage in Europe, according to Eurostat, quoted by Romanian […]
GfK Romania: Romanians, more optimistic financially compared to last year
Romanians seem to be more optimistical from a financial perspective than they were a year ago, according to a new study made public by GfK Romania. The number of Romanians […]
Malina Titirez is the new Client Service Director at Exact Cercetare&Consultanta
Malina Titirez is, starting March, the new Client Service Director at Exact Cercetare & Consultanta (Research & Consultance). She has 12 years of experience in marketing research and graduated Sociology […]
TradeAds study: Romanian internet users get poorer and poorer
According to the 3rd edition of “Romanian internet user profile” study, made by TradeAds Interactive Research Department, the Romanian internet users are getting poorer, with 27.5% of respondent saying they […]
Office and IT products, along with telecom ones – increased sales in Q4 2011
Long term usage goods market in Romania continues its recovery, with a growth in Q4 2011 of 15.6% compared to the same period in 2010. The total value of this […]
Facebrands statistics: 4.6M Romanians use Facebook
4.67M Romanians are using Facebook, from which over 91% declared their residence town, according to Facebrands.ro and Facebrands PRO. The number of Romanian Facebook users increased by 268,000 compared to the […]
Study: Kent and Marlboro – most brought cigarettes brands in Romania; anti-smoking mesages visible mainly on TV
Kent, Marlboro, Winchester , Viceroy and Winston are the top 5 most brought cigarettes brands in Romania, according to the Country Report – Global Adult Tobacco Survey, made public on […]
US research company: Consumers won’t abandon cash to pay with smartphones
As the number of smartphone users increased by almost 50% in US, a survey by Radius Global Market Research shows that most Americans are quite skeptical of smartphone generated payment […]
Partial results BR2011: Over Euro 415,000 invested in blog campaigns in Romania
Costin Cocioaba, owner of Refresh.ro blog, made public today, during Social Media Summit Bucharest (organized by Biz Magazine), the partial results of Romanian Blogosphere 2011 (BR11) survey. According to the […]
Romania, included in IAB Europe’s Mediascope Europe 2012 expanded study
Romania enters, starting this year, in Mediascope Europe study, after IAB Europe (The Interactive Advertising Bureau) announced the expansion of the Mediascope (most important study of communication industry related to media […]