Category: Studies
Standout: Blog readers make buying decisions on bloggers recommendations and take in consideration their opinions
The Romanian blogs audience study, made by Standout in May-June 2012, shows that 63.1% of blogs readers brought products and services recommended by blogs they read. Moreover, 70.6% of blogs […]
GFK Romania: 22% of companies active in social media are using specialized agencies
GfK Romania made a study that analyzed the way social media activities are organized in companies and how formalized they are. A fifth (22%) of the companies that made social […]
European Mediascope: Europeans, more connected then ever
IAB Europe published the 8th edition of Mediascope Europe study, that shows that 426.9M online Europeans in 28 countries are more connected then ever. Mediascope Europe, launched in 2003, is […]
GfK: Cautious start of the year for Romanian long lasting goods market
2012’s 1st quarter showed a cautious year start for Romanian long lasting goods market, with a 1% decreased compared with the same period of last year, according to GfK Temax […]
Trusted brands 2012: Romanians are loyal to brands that won their trust
Trusted Brands 2012, study made by Reader’s Digest in Romania and other 15 European countries, shows that Romanians are, more than the rest of Europeans, loyal to the brands that […]
GfK: Smartphones users download 22 apps and use 4 on daily basis
70% of Romanian users consider very interesting the modern technology and are trying to use it as much as possible. More than 50% of them believe the aspect and style […]
Study: Romanian corporate people – the way of thinking and the family/work balance
Maintaining a balance between the job and the family became a challenge for young people working in multinational corporations present in Romania, according to Yuppies! (Young Urban Professionals) study, made and […]
GfK study: Companies use social media to improve relations with clients
A study made by GfK Romania – “How do companies use social media” – analyzed which are the social networks preferred by corporate communication specialists and what they are used […]
Study: 67% young Romanians want to leave their town
67% of young Romanians want to leave the city they live in to move to towns that offer the best quality of live, their main destinations being Bucharest (21.05%), Cluj-Napoca […]
Synergon Study: Messages on cigarettes’ packs have no impact
Synergon Consulting, Romanian research company specialized in neuromarketing, released the results of a study related to the effects images on cigarettes packs have on smoker and people that gave up […]