Category: Studies
Gemius Report: Mobile market boom opens promising marketing perspectives in CEE
The dynamic rise of the mobile internet is one of the most distinct phenomena of the internet market in CEE. In 2011,the average share of mobile page views generated in […]
GfK Temax: Smartphones and tablets, still on Romanians buying list
Smartphones and tablets continue to be on Romanians buying lists, according to GfK Temax study, that shows an overall descendant trend on the Romanian long usage goods market, with Q2 2012 […]
Initiative: 10% of consumers influence the buying decisions of the others
10% of consumers are the ones that are influencing the buying decision for the other consumers, being “top influencers”, with 50% of them getting to recommend products or services online […]
Gemius report: CEE vs. global mobile trends – keeping up not copycatting
Mobile web has arrived to CEE, with Internet users of Central and Eastern Europe browsing websites on their mobile devices with growing enthusiasm, according to “Do You CEE?” report from […]
Exact study: Romanian football, an overcrowded communication territory
International brands are associating with renown football brands, that have a positive perception in football fans minds, while Romanian brands can associate with either glorious past of Romanian football or […]
Trends concerning beer in CEE: Separating the Future from the Fads
Over the past few years, CEE beer brands had to deal with many dramatic adjustments, with changes related to product, business, and market behavior across the region. Changing habits or […]
Alain Heureux and IAB Romania made public the results of Mediascope Europe for Romania
Alain Heureux and IAB Romania made public the results of Mediascope Europe for Romania, during a press conference organized on Tuesday. According to the communicated info, 30% of Romanians are […]
real-, chills down summer heat launching the beer promotions season
real-, decided to fight against hot torrid Romanian summer and July’s unbearable heats by coming up with cold beer, as it introduced promotional offers for tens of types and brands […]
Ursus Breweries announced results of a SABMiller report on responsible drinking messages on packaging and in commercial communication
92.3% of the commercial communications made by Ursus Breweries Romania have Responsible Drinking Messages complying with SABMiller’s standards, and 91.36% of company’s products have references to messages that warn consumers […]
Standout: Blog readers make buying decisions on bloggers recommendations and take in consideration their opinions
The Romanian blogs audience study, made by Standout in May-June 2012, shows that 63.1% of blogs readers brought products and services recommended by blogs they read. Moreover, 70.6% of blogs […]