Category: Studies
PayPoint: Almost half Romanians pay bills through terminals and only 3.9% do so over the internet
Almost half of the Romanians interviewed by Daedalus Millward Brown during a research for PayPoint Romania said they consider payment of their utility bills via electronic terminals in stores as […]
Coca-Cola, Apple and IBM – top 3 in Interbands annual best global brands 2012
Coca-Cola, Apple and IBM assumed top 3 position in Interbrand’s 13th annual Best Global Brands report. Coca-Cola kept leadership, while Apple advanced 6 places (from 8th to 2nd) due to spectacular […]
ZenithOptimedia: Internet – to grow 15% a year between 2011-2014
Internet will be the fastest growing medium between 2011-2014, a period during which it will post an yearly 15% growth, according to ZenithOptimedia forecasts. Among internet advertising means, display is […]
Zenith: 4.6% growth for global advertising market in 2013
ZenithOptimedia forecasts that the global advertising will grow 4.6% in 2013, led by developing markets and digital media. According to the predictions, the global ad spendings will increase in the […]
Study: Water and dairy products, considered the purest by Romanians and located in Carpathians
A recent study made by Bilbor shows what Romanians are associating purity with: water (19%), dairies (7%), still and mineral water, bio products, fruits and cleaning products (3% each). Also, […]
Dacia, Ford and Renault – most present in traditional media, BMW – 2nd in online
Dacia, Ford and Renault are the most present car brands in traditional media, while BMW entered in online ranking directly on the 2nd place, according to a Mediafax Monitoring study. […]
Ernst&Young: Consumers prefer immediate benefits instead of loyalization programs
According to Ernst&Young Customer Barometer 2011, clients do not reach anymore to traditional loyalization programs but, instead, ask for immediate and customized benefits. The study also shows that services such as […]
Web Index: Sweden is on top of the world
Sweden is most effective at using Internet to improve people’s lives, ahead of US and UK, according to Web Index, a global survey launched by Tim Berners-Lee, the inventor of the […]
Deloitte CE Top 500: Romania has 37 companies, 5 banks and 5 insurance firms among the largest in the region
With 37 companies ranked in this year’s Deloitte Central Europe Top 500, Romania ranks 5th within the region. Combined revenues of its largest companies amounted to almost Euro 39.6BN at […]
Moldavian internet, dominated by 2 Russian portals and a classifieds website
gemiusAudience delivered the 1st wave of official measuring data for the online audience in Moldavia. The 1st data for the Moldavian online audience, together with the rankings for the most […]