Category: Studies
GemiusAdMonitor: Romania’s most used banners are the standard ones
According to gemiusAdMonitor, in the online campaigns that run in Romania, the most used types of banners are standard ones (94.2 % of campaigns) with a medium click rate of 0.2 […]
ZenithOptimedia: 4.1% growth forecasted for global adspend in 2013
ZenithOptimedia expects the global ad expenditure growth to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015, with developing markets […]
GroupM revises global 2013 ad spending forecast to 4.5% growth
GroupM revised its global 2013 ad spending forecast to 4.5% growth, with US ad spending expected to rise only 2.7% as a consequence of continued sluggishness in the U.S. and European economies. […]
GfK Temax: Smartphones – responsible for telecom sales increase in Q3
The total value of mobiles & smartphones market in Romania for Q3 increased 12.3% compared to the same period in 2011, reaching to Euro 53M. Smartphones, available in a very […]
Romanians – 2nd after Turks in interacting with brands in Social Media
Romanians are on the 2nd place in Europe in interacting with brands on social networks, according to MediaScope study, made by IAB Europe. According to the source, 75% Romanians expressed […]
Romanians, present with 1.3M clips on YouTube
Romanians are active on YouTube and, according to Zelist Monitor, over 1.28M clips were uploaded by them on the video platform. Moreover, only in 2012, Romanian uploaded 500,000 videos on […]
The mystery shopper is some sort of spy, according to a research
GfK Romania made a national study to verify the degree of knowledge related to the Mystery Shopping among Romanians and their perception towards this activity. At national level, 21% of […]
Study: Romanian politicians like being on TV
Romanian politicians Aurelian Pavelescu, Dan Diaconescu, Mihail Neamtu and Corneliu Vadim Tudor are the political leaders most present on TV in September, according to a media TRUST monitoring report covering […]
2Parale: Romanians buy online RON 3,000 worth products every hour
Romanians buy online for RON 3,000 worth products every hour, according to the most recent activity report made by 2Parale for the first 9 months of the year. Only via 2Parale, the […]
Romanian Online Advertising Market in S1 2012: RON 46.6M
The value of Romanian online advertising market in S1 2012 is RON 46.6M, according to ROADS, presented, at IAB Forum Romania, by Ruxandra Bandila, Marketing & Business Development Manager PWC Romania. […]