OOH

World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m

The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched. The rate…

World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign

The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign…

OAAA President Anna Bager to join World Out of Home Organization board 

Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board. The OAAA, the leading US Out of Home trade…

World Out of Home Organization Congress re-scheduled for May 2021 in Toronto

The World Out of Home Organization annual Congress – cancelled in 2020 because of the Covid-19 outbreak – is re-scheduled for 2021 at the same venue – Sheraton Centre Toronto Hotel – from…

TPS Engage is providing Real Time COVID-19 statistics on DOOH in partnership with local governments

The international lockdown caused by the COVID-19 outbreak in the past months has been a rightful cause for global concern. At the same time, it has been a unique show of collaboration, speed…

OOH associations across the world join to fight the virus and plot a course for the return to normality

The World Out of Home Organization held its inaugural global conference call for national Out of Home associations on March 27. The conference call included reports on the harrowing effect the Covid-19 virus…

COVID-19 cancels World Out of Home Organization ‘s Toronto 2020 Congress

The World Out of Home Organization announces with regret that its planned Toronto Congress from June 3-5 is cancelled due to the spread of the COVID-19 virus and consequent travel restrictions. The Congress…

Stendahls and Eckes-Granini on a mission in Sweden: Reclaim February

In Sweden, sick-leave is the highest in February. Every year. It also has consequences for society, both in terms of economy and productivity. Making February a better month thus benefits not only ourselves…

World Out of Home Organization names heavyweight 2020 Annual Awards panel

Gill Reid, Board Director Out of Home at MediaCom and Guy Cheston, Partnerships Director of Harrods, are joining a heavyweight panel of Judges for the World Out of Home Organization Awards, to be presented…

Publicis Italy plays with the feel in an iconic Coke campaign

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola…

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