Category: Media
Media Investment, Zenith Media and OMD – top media agencies in Romania, according to RECMA
Media Investment, Zenith Media and OMD are the top media agencies in Romania, according to RECMA rankings, made annually for each country and that analyses, considering 14 criteria, the professional […]
IPG Mediabrands to measure digital campaigns ratings with comScore
comScore announced IPG Mediabrands has selected the company as its strategic partner for digital campaign measurement. IPG Mediabrands will use comScore validated Campaign Essentials as a preferred solution for measuring […]
Yoav Arnstein: Online video is the future of advertising
Yoav Arnstein, General Manager LiveRaill EMEA, considers that online video is the future of advertising and appreciate it is extremely beneficial from brand awareness and engagement standpoint. In an interview for […]
MediaIQ analysis: Google, Apple and Samsung – among most visible tech brands in Romanian online in Q1
Google, Apple and Samsung are among the most visible tech brands in Romanian online mass-media in Q1, according to an analysis covering Q1 made by MediaIQ, Romanian media intelligence service. Together, […]
Online radio with alternative Romanian music, to launch on May 1st
COOPerativa Urbana launches, on May 1st, the first online radio dedicated exclusively to Romanian alternative music, available 24/24 on www.cooperativaurbana.ro The radio is an audio space exclusively dedicated to Romanian […]
Agerpres’ director, ambassador for “Mama loves you!” project
Alexandru Giboi, General Manager Agerpres, Romanian state news agency, became the honorific ambassador for “Mama loves you!” project, initiated by ADRI (Association of Romanian Women in Italy). The project takes […]
Graffiti BBDO helps Foreign Policy Romania to connect local and global elites
Romanian Graffiti BBDO signs a campaign to connect local and lobal elites for Foreign Policy Romania. Foreign Policy is a magazine published, in Romania, by Adevarul Holding and which is created by […]
Magna Global on the state of programmatic industry, with “The International State of Programmatic”
Magna Global, IPG Mediabrands’ strategic global media unit and leader in media intelligence worldwide, released recently “The International State of Programmatic”, the latest research on the state of the programmatic industry […]
YouTube and D&AD partner to launch Next Director Award for aspiring filmmakers
YouTube and D&AD partnered to launch Next Director Award for aspiring filmmakers, with this being the first time when D&AD will award non-commercial creative work for the first time. The initiative launched […]
Carrefour, Lidl and eMag – retailers with highest visibility in Romanian media
Carrefour, Lidl and eMag occupy the first places in a general top of appearances in Romanian media, according to an analysis made by mediaTrust covering Q1 2014. According to mediaTrust, Carrefour […]