Category: Media
RTB analysis: Mondays and Tuesdays are best for ad clicks
An analysis made by RTB House in 30 markets shows that, while users click ads more frequently on weekends, they are more likely to make purchases from banner ads during […]
ZO: Global adspend to return to pre-financial crisis growth rates
Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014. Growth is then set […]
Oana Padure is MEC Romania’s new CEO
MEC, leading international media agency, appointed Oana Padure as CEO of MEC Romania. The announcement was made by Ana Lubowska, Chairperson MEC CEE. Previous to the official announcement, Romanian AdPlayers.ro reported that […]
AMPRO Design, present in Huber Group’s Calendar
2 executions from AMPRO Design, Morarita and X Snacks, are present in 2014’s edition of Huber Group’s Calendar. Published together with EPDA (European Packaging Design Association), the calendar appeared from […]
Gemius becomes the official audience research provider in Belgium and Luxembourg
Belgium (internet penetration estimated at 75%) and Luxembourg (where 80% residents use the internet on a daily basis) are the 35th and 36th countries where Gemius conducts audience research (gemiusAudience). […]
BPN Romania, awarded at The Internationalists Awards for Innovation in Media in New York
Romanian media agency BPN Romania, part of Lowe Group, was awarded Bronze at the 6th edition at The Internationalist Awards for Innovation in Media New York, for the campaign First […]
UPDATED: Agerpres, Romanian state news agency, is now 125 years old
(adds info on Romanian Royal House offering accolades to Agerpres representatives) Romanian state news agency Agerpres celebrates the 125th anniversary since its apparition, on March 27th 1889. In March 1889, […]
Grayling Romania and law firm Tuca Zbarcea & Asociatii launched an information platform
Romanian chapter of Grayling and Romanian law firm Tuca Zbarcea & Asociatii launched the political, economical and juridical information platform Romania Public Affairs Digest, exclusively dedicated to clients, collaborators and partners of […]
Romanian Cable Direct to handle advertising strategy and sales for UTV
Starting March, Cable Direct will offer consultancy in implementing the advertising sales for Utv and Utv HD and will work with UTV, agencies and advertising clients to create sustainable partnerships for Utv’s […]
Valentine’s Day and the Romanian advertising
Valentine’s Day is the opportunity that Romanian merchants are speculating to the max and this is visible in their promotional campaigns, according to a mediaTRUST monitoring. Between 1-14 February, there […]