Category: Media
“Live the Story” with BBC World News
BBC World News and BBC.com launched a new brand positioning, “Live the Story”, supported by a global marketing campaign kicking off on March 14, MandMGlobal writes. Campaign will include TV, […]
eMag took over 90% shares in Conversion Marketing
eMag took over 90% shares in Conversion Marketing, the online performance marketing agency founded and managed by Marius Pahomi, Hotnews.ro writes. According to the same source, Pahomi keeps 10% in […]
Gemius to continue measuring the internet audience in Turkey, after a pitch organized by IAB Turkey
Gemius, leading internet research agency in EMEA, won, last month, a pitch organized by IAB Turkey, being appointed again as the official internet audience measurement provider. Besides supplying the standard […]
BRAT to organize a 1st meeting of the annual conference Media Research Day
BRAT will organize a 1st meeting of the annual conference Media Research Day, an event that will include discussions around the theme “What do clients want (and need) from audience […]
Interactive thermal panel, used for the 1st time in Romania in a social campaign
Leo Burnett Group and Samusocial launched, in February, “Give a little warmth” initiative, an action aimed to make people realize the critical need for heated accommodation places for homeless people. To make […]
Starcom MediaVest Romania: Mothers have more to do in less time
Starcom MediaVest Group continued its infographics series with a new study, Modern Tech Mums. The infographic presents data on the effects modern technologies have over family life and, especially, over […]
AXN Spin, available in Romtelecom network starting March 1st
Starting March 1st, AXN Spin, the newest TV channel from Sony Pictures Television Networks portfolio, is launched in Romtelecom network, one of the main digital platforms in Romania. The channel […]
Master Chief has a new sponsor, Purcari wines
Purcari wines, appreciated for over 185 years by a big range of clients, from Russian tzars to England Royals, are the new sponsor of Master Chief, a culinary show with […]
A new managerial team to head Romanian Press Club (CRP)
Romanian Press Club (CRP) elected, on Tuesday, its new management and approved the activity lines to relaunch the activity, mainly via institutionalizing the relationship with local mass-media, establishing partnerships with […]
Romanian Refresh.ro – 4 years and keeps on going
Romanian Refresh.ro, a blog launched by Costin Cocioaba, just turned 4 years old. During its 4 years of activity, Refresh.ro relayed the newest info on new media, tech, gadgets and many […]