Category: OOH / DOOH
JCDecaux gets personal with Marketing Directors, in a campaignn signed by BBDO Belgium
JCDecaux decided to do something different as part of a campaign seeking to convince leading marketing directors to show up for a business presentation. Instead if mailing an invitation to come to their […]
Last stage of BRAT’s auction to select the mobility study provider for OOH Audience Study
Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The […]
Outdoor congress scheduled for June, in Budapest
FEPE International, a worldwide association of outdoor advertising companies and member AIG, IAA and EASA, prepares its 56th annual congress, scheduled to take place this year in Budapest, on June 10th-12th. The […]
Creative recharge station in Bucharest, powered by burn
Burn placed, in Bucharest’s Old Center, a creative recharge station – a super-sized can of burn “Fuel your Gadget” – where people can recharge their phones and tablets.Fuel your Gadget is […]
Adicy ad panel, awarded Gold at Exhibition of Inventions Geneva 2014
Romanian Ovidiu Teofanescu and his Adicy ad panel were awarded Gold with jury’s congratulations at Exhibition of Inventions Geneva 2014, Romanian national press agency Agerpres writes. AdBicy is a mobile and […]
Ionut Coldea is the new General Manager at Euromedia Group Romania
Ionut Coldea is he new General Manager of Euromedia Group SA Romania, taking over the position formerly occupied by Bogdan Vasile, that gave up his mandate in November 2010, announces […]
32,000 impressions in one day, generated from mobile on digital screens in Bucharest
Over 32,000 media impressions were generated in 24 hours after launching the app The Pole, the 1st solution for advertising from mobile to digital outdoor (DOH). With an average of […]
APG|SGA SA withdraws from Romania
According to an official announcement posted on its website, APG|SGA SA sold its Romanian participations, in the context of its international participations’ downsizing process. The company sold its entire participation in […]
Red Apple introduces a new competition category, Indoor Advertising
Red Apple, Moscow International Advertising festival, launched a new competition category, ‘Indoor Advertising”, in collaboration with Vita Media Group and having as partners RACA and Association In+Out The entries for […]
Interactive thermal panel, used for the 1st time in Romania in a social campaign
Leo Burnett Group and Samusocial launched, in February, “Give a little warmth” initiative, an action aimed to make people realize the critical need for heated accommodation places for homeless people. To make […]