Category: OOH / DOOH
Count the days until Christmas the way you want, with the unconventional advent from Pepsi
Christmas is one of the most anticipated holidays, but it comes with a series of social, material and emotional obligations. Starting from this observation, this year Pepsi wanted to change […]
When the holidays can get a little too much, Pepsi helps you face them in style at the Corner of Dilemmas
With the holidays knocking at our door with more enthusiasm than carolers, it doesn’t take much of a stretch of the imagination to know what awaits us. Christmas is a […]
Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022
From a global perspective, the media advertising revenues grew by 7% in 2022 to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]
Hawk expands its programmatic DOOH offering through global agreement with Hivestack
Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in omnichannel digital […]
McDonald’s launches two new burgers in the new campaign #TheChristmasBringers, signed by DDB Romania
McDonald’s gets into the holiday spirit with #TheChristmasBringers and two mouth-watering new burgers. As every year, McDonald’s gets wrapped up in the festive spirit and surprises its fans with a […]
Speakers from The Trade Desk and Mediakeys Singapore join WOO APAC Forum – creative panel is finalized
Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home […]
Hivestack’s Chief Technology Officer Mina Naguib appointed as Chair of Prebid DOOH committee
Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has today announced that the company’s Chief Technology Officer (CTO), Mina Naguib has been appointed as Chairman of Prebid’s DOOH […]
Sonica Works creates the campaign for Alka’s brand Soocitzii
Launched at the end of 2020, Soocitzii, good brothers of Meteoritzi and Toortitzi, the snacks created by Alka have not benefited from communication campaigns in these two years. Time passed, […]
#ParkingBookmarks, a unique bookstore campaign that promotes reading for drivers
In partnership with Veranda Mall, Cărturești launched the “Parking Bookmarks” campaign to promote reading by transforming the shopping mall’s underground parking lot signage into discount vouchers for books. Until August […]
Hivestack appoints Benjamin Abbatiello as Global SVP of Publisher Solutions
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the appointment of Benjamin Abbatiello as new Global SVP, Publisher Solutions. Previously, Abbatiello held […]