Category: OOH / DOOH
Dentsu International leader Ashish Bhasin to headline first World Out of Home Organization Asia Forum
Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom […]
World Out of Home Organization extends global reach with six new members
The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia, as well as Wales in the UK. Outside the UK the new members […]
Research: Ad professionals expect DOOH ad market to be worth over $50BN by 2026
New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. […]
Partnership between key players on Romanian ad production market
Impression Graphics and United Team, two influential players on Romanian ad production and print sectors, closed a partnership that would have a valuable impact over agencies and marketers. As a […]
World Out of Home Organization to unveil new audience measurement initiative
Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of […]
WPP CEO Mark Read named as a keynote speaker at World Out of Home Organization European Summit
WPP Chief Executive Officer Mark Read is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by […]
World Out of Home Organization boosts global footprint with eight new members since the start of 2021
The World Out of Home Organization has increased its global representation with eight new members, three from Italy. The new members are Out of Home media owners Red Tape Media […]
OOH Capital sets out to boost the global Out of Home industry
A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. […]
Netherlands national trade association Outreach joins World Out of Home Organization
WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country. Outreach members include Albert […]
World Out of Home Organization schedules first world tour for 2021 – Toronto congress postponed to 2022
2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, […]