Category: OOH / DOOH
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
Alfi and Lemma to Collaborate on DOOH Advertising Business Development
Alfi, an AI enterprise SaaS platform company, announced the signing of a letter of intent with Lemma, one of the largest and fastest growing programmatic DOOH (Digital Out of Home) […]
Dentsu International leader Ashish Bhasin to headline first World Out of Home Organization Asia Forum
Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom […]
World Out of Home Organization extends global reach with six new members
The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia, as well as Wales in the UK. Outside the UK the new members […]
Research: Ad professionals expect DOOH ad market to be worth over $50BN by 2026
New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. […]
Partnership between key players on Romanian ad production market
Impression Graphics and United Team, two influential players on Romanian ad production and print sectors, closed a partnership that would have a valuable impact over agencies and marketers. As a […]
World Out of Home Organization to unveil new audience measurement initiative
Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of […]
WPP CEO Mark Read named as a keynote speaker at World Out of Home Organization European Summit
WPP Chief Executive Officer Mark Read is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by […]
World Out of Home Organization boosts global footprint with eight new members since the start of 2021
The World Out of Home Organization has increased its global representation with eight new members, three from Italy. The new members are Out of Home media owners Red Tape Media […]
OOH Capital sets out to boost the global Out of Home industry
A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. […]