Category: OOH / DOOH
Sweden’s Outdoor Impact is latest national Out of Home association to join The World Out of Home Organization
Swedish national Out of Home JIC, Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO). WOO has recruited […]
OOH Tommy hires Chris Earnshaw as Commercial Director to work alongside Global Partner Iain Chapman
OOH Tommy, a division of the award-winning global digital creative agency Tommy, has hired Chris Earnshaw as Commercial Director. Alongside OOH Tommy’s Global Partner Iain Chapman (formerly Group Sales Director […]
Clear Channel’s Martin Corke to succeed Philippe Baudillon on World Out of Home Organization global board
Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead Martin Corke is to succeed Clear Channel colleague Philippe Baudillon on the World Out of Home Organization global […]
NEPI Rockcastle announces state-of-the-art solutions for innovative digital technologies in shopping malls
NEPI Rockcastle, the largest real estate investor in the retail area in Romania, announces new ways of digital media communication, through innovative technologies. Out of desire to create in malls […]
Programmatic OOH platform VIOOH enters US market as report confirms critical role in the future of digital ad strategy
Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, […]
#FlClimateCrisis bring awareness to Florida raising temperatures with melting wax sculpture
#FlClimateCrisis is a campaign created by mixed media production company 1stAveMachine and Zubi (of WPP’s Specialist Communications Division) for nonprofit The CLEO Institute. Spearheaded by 1stAveMachine Director and inventor Bob […]
World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever […]
World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a […]
OAAA President Anna Bager to join World Out of Home Organization board
Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board. The OAAA, the leading US Out […]
World Out of Home Organization Congress re-scheduled for May 2021 in Toronto
The World Out of Home Organization annual Congress – cancelled in 2020 because of the Covid-19 outbreak – is re-scheduled for 2021 at the same venue – Sheraton Centre Toronto […]