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From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

Category: Digital & Media

Photo by Daniel Gzz on Unsplash

WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit

UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to […]

January 31, 2017 Cristina Blanaru Digital & Media, Marketing, Media, Studies

The rise of “dark social”, the place marketers cannot come after you

According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research […]

January 26, 2017 Cristina Blanaru Creativity, Digital & Media, Social Media

Champion at 90 years old: the story of Elena Pagu, in the new Kinecto Isobar’s project for Bonduelle

8 times World champion, 4 times Balkan champion and 5 times European champion, Elena Pagu is a true international legend. Amazing is the fact that she started running at the […]

January 13, 2017April 12, 2017 Romanita Oprea Ads, Creativity, Digital & Media

Virgin Radio launched in Romania, replacing Radio21 

International radio brand Virgin Radio entered Romanian market through a partnership with French media company ‘Lagardere Active Radio International’, which already operates radio stations in Romania. In Romania, Virgin Radio […]

January 10, 2017 Cristina Blanaru Business, Media

Reporters Without Borders: 74 journalists killed in 2016

Released just before Christmas  and at a time when AP photographer Burhan Ozbilici reminded us of the dangers facing journalists, a new report from Reporters Without Borders showed 74 journalists were […]

December 25, 2016 Cristina Blanaru Creativity, CSR, Media

Posterscope published OOH Predictions for 2017

Posterscope made public its predictions related to OOH-s evolution during 2017. As a list, Posterscope’s predictions can be resumed as it follows: More details on Posterscope’s predictions are available here:  

December 15, 2016December 15, 2016 Cristina Blanaru Business, OOH / DOOH, Studies

New CEO to be appointed by APO

APO, the sole press release wire in Africa since 2007 and owner of Africa Wire and MENA Wire press release distribution services dedicated to Africa and the Middle East, is […]

December 14, 2016 Cristina Blanaru Business, Media, People

Torch Awards brings into the spotlight the 2016 Grand-Winning team

Each year, New York Festivals invites young creative talent from around the globe to take part in the Torch Awards competition. New York Festivals created the Torch Awards as an expression […]

December 13, 2016December 15, 2016 Cristina Blanaru Digital & Media, Festivals & Awards, Innovation

Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated

  Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The […]

December 9, 2016 Cristina Blanaru Creativity, Marketing, Media, Studies

Romanian Agerpres launched the first Romanian Facebook Messenger NewsBot

Romanian state news agency Agerpres launched, at UN, the first Facebook Messenger NewsBot in Romania and a video documentary. Agrepres NewsBot is conceived to help Facebook users to identify the […]

December 2, 2016 Cristina Blanaru Digital & Media, Media, Social Media

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