Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Bidstack raises $11M for US expansion
Bidstack, the in-game advertising and video game monetisation platform, announces it has raised a total of USD $11 million in a new round of funding. This includes a $6 million […]
Hivestack’s Chief Technology Officer Mina Naguib appointed as Chair of Prebid DOOH committee
Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has today announced that the company’s Chief Technology Officer (CTO), Mina Naguib has been appointed as Chairman of Prebid’s DOOH […]
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches
GumGum, a contextual-first, global digital advertising platform, today announces that it has broken the $1 billion dollar ad spend milestone. The Contextual Advertising global market is projected to be a […]
Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet
Barilla launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by […]
Orange reconfirms Initiative as its media agency in Romania
Initiative, media agency part of Lowe Group, continues to manage the media activity for Orange in Romania, from strategy to research, planning and buying, after winning the latest pitch, organized […]
Sonica Works creates the campaign for Alka’s brand Soocitzii
Launched at the end of 2020, Soocitzii, good brothers of Meteoritzi and Toortitzi, the snacks created by Alka have not benefited from communication campaigns in these two years. Time passed, […]
New speakers announced at IAA’s conference Creativity4Better
November 3rd 2022 is shaping up to be a day to remember! We’re excited for the start of our long-awaited in-person IAA Global Conference, with top speakers joining us from all corners of […]
Ogury appoints industry expert Stéphane Dupayage as Chief Product Officer
Ogury, global leader in personified advertising, today announced the appointment of Stéphane Dupayage as Chief Product Officer. In his role, Dupayage will lead the company’s product organization and roadmap to […]
DDB Romania puts soul in the launch of the new Vera Verde range from Gama & Gama
In a dynamic and highly competitive market, with traditional players and loyal consumers, used to choosing the same familiar brands on the shelf, DDB Romania was given the mission to […]
United Media Services strengthens its Data & Analytics department, by co-opting new specialists with advanced expertise in the team
The future belongs to digital and technology, and the local media industry is no exception. The more agencies can offer specialized services, in step with the rapid development of artificial […]