Category: Digital & Media
Photo by Daniel Gzz on Unsplash
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the […]
Usher featuring AI campaign from Fred & Farid makes the taste of Rémy Martin visible
In a truly unexpected way the Grammy award-winning musical artist Usher, launches his limited edition 1738 bottle with Rémy Martin. With the help of A.I. (Artificial intelligence), the artist used […]
Beijer Ref works with Grasp to accelerate its growth strategy through AI
Beijer Ref, one of the world’s largest refrigeration wholesalers, announces it’s work with Grasp, a global AI solution, to find relevant acquisition targets across the globe. So far, 40 million […]
eyeo welcomes new Acceptable Ads Committee president, Terry Taouss
eyeo welcomes the news that the Acceptable Ads Committee (AAC) has selected Terry Taouss as its new president. With a growing number of global ad-filtering users and participating partners, he […]
Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking […]
PwC Report: Romanian entertainment and media industry expected to increase by 10% to EUR 3.4 billion in 2022
The entertainment and media (E&M) industry in Romania is expected to achieve year-on-year growth of 10% to a total value of EUR 3,4 billion in 2022, taking it above the […]
The Tommy Hilfiger Fall 2022 launch immerses audiences in brand explorations that bridge IRL and metaverse connectivity
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces its return to New York Fashion Week for the first time in three years with an experiential runway event […]
Hawk strikes global partnership with Azerion’s proprietary SSP to bolster omni-channel capabilities
Hawk Platform, the fully multi-channel demand-side platform (DSP), today announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to […]
Framestore creates photorealistic bee for Man Vs Bee starring Rowan Atkinson
“Framestore and their work, as ever, was exemplary. The show was conceived and produced during Covid-19, so its scheduling was extremely challenging, but Framestore could not have been more helpful […]
InnoVision Marketing Group launches new Hispanic division – InnoVision Espanol
In their continued efforts in emerging as a national advertising agency, San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional […]