Category: Digital & Media
Photo by Daniel Gzz on Unsplash
PwC Report: Romanian entertainment and media industry expected to increase by 10% to EUR 3.4 billion in 2022
The entertainment and media (E&M) industry in Romania is expected to achieve year-on-year growth of 10% to a total value of EUR 3,4 billion in 2022, taking it above the […]
The Tommy Hilfiger Fall 2022 launch immerses audiences in brand explorations that bridge IRL and metaverse connectivity
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces its return to New York Fashion Week for the first time in three years with an experiential runway event […]
Hawk strikes global partnership with Azerion’s proprietary SSP to bolster omni-channel capabilities
Hawk Platform, the fully multi-channel demand-side platform (DSP), today announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to […]
Framestore creates photorealistic bee for Man Vs Bee starring Rowan Atkinson
“Framestore and their work, as ever, was exemplary. The show was conceived and produced during Covid-19, so its scheduling was extremely challenging, but Framestore could not have been more helpful […]
InnoVision Marketing Group launches new Hispanic division – InnoVision Espanol
In their continued efforts in emerging as a national advertising agency, San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional […]
Media Fact Book 2022: Romanian media market to exceed €640M
In 2021, the second year of the pandemic, the Romanian media market reached the value of 601 million euros, following a dynamic recovery of +26%. The astonishing evolution of the […]
Elias Zaaza joins Ogilvy Paris as Social Creative Lead
Elias Zaaza joins Ogilvy Paris as Social Creative Lead to strengthen the social team and infuse it with his strategic and creative vision. His mission will be to maximize the […]
Starcom and Channel 4 highlight unique personal experiences around ethnicity and age in final instalment of Brave Stories series
Media agency Starcom and Channel 4 have collaborated to produce a six-part short film series titled Brave Stories. First launched in September 2021, the series encourages people who identify as […]
Passendo partners with leading media company, audienzz, to revolutionize its ad offer in a portfolio of over 70 premium newsletters
Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in […]
Adverty’s multi-patented and in-game viewability tech BrainImpression™ available within Oracle Moat
Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad […]