Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Retail Therapy: Virtual Clothing Substitutes Online Impulse Purchases
Despite increased unemployment and economic difficulties during the pandemic, internet spending continued to set new highs. For example, the share of retail transactions conducted online in the United Kingdom increased […]
German Storck selects Initiative to handle its integrated media services in Romania
Starting this spring, Initiative Romania was selected to handle, on the local market, integrated media services, from strategy to implementation, for Storck, producer of Merci, Toffifee and Knoppers. The partnership […]
Uncle Grey creates Copyrighter to enable creators to take digital ownership of their images and videos
IndieFrame, digital distribution platform enabling photographers and video producers to contact and sell content directly to media, is launching Copyrighter – a tool allowing content creators to take digital ownership […]
Hivestack partners with Billups to launch multi-market programmatic digital out of home (DOOH) campaign in Europe for Ace & Tate
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. […]
Eye-tracking study confirms that high impact formats outperform standard display
High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech company Adnami and attention technology specialist […]
Romanian Bakers appointed a new Head of Digital
V+O Communication Group Romania announced the appointment of Marius Olteanu as Head of Digital at Bakers Digital Communication. Marius joins Bakers from Henkel Romania, where he was Digital Brand Manager. […]
When in Rome, Prime Video and Ogilvy Italy launched the Staraoke: the first karaoke in the sky
Amazon Prime Video and Ogilvy Italy create a unique user experience under the sky above Rome to launch the new Original movie Laura Pausini – Piacere di conoscerti, available on Prime […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Voxa and Confident Communications give a voice to books in Romania
Confident Communications is the new communication agency for Voxa, the first Romanian streaming platform for audiobooks and e-books. The strategy proposed by the Confident team has ambitious objectives both on […]
Ad curation specialist multilocal hires new directors
Building on a great first year of delivering for marketers worldwide, multilocal is continuing with the significant expansion of its team, announcing today the appointment of Lola Oguntokun as People […]