Category: Digital & Media
Photo by Daniel Gzz on Unsplash
The 10 Group appoints former Wunderman Thompson CEO Tamara Ingram as first chairwoman
Integrated communications and content agency, The 10 Group, today announces the appointment of industry stalwart Tamara Ingram OBE as the company’s first ever chairwoman. With over four decades of experience […]
Cheil | Centrade consolidates its integrated communication service offering by launching the Digital Media division, headed by Ecaterina Matei
Ecaterina Matei joins the management team of Cheil | Centrade, the Southeast Europe hub of Cheil Worldwide network, assuming the coordination role of the newly launched Digital Media division, adding […]
Wunderman Thompson publishes a new analysis on metaverse
Wunderman Thompson Intelligence this week publishes New Realities: Into the Metaverse and Beyond, an analysis and roadmap for adland which expands upon the groundbreaking Into the Metaverse study. While the stats […]
Ozone partners with Mediacom to launch Ozone Stories across its premium portfolio
The Ozone Project, the UK’s premium digital advertising platform, announces the launch of Ozone Stories with MediaCom. The new partnership, initially focused on the agency’s luxury clients, will introduce the […]
Retail Therapy: Virtual Clothing Substitutes Online Impulse Purchases
Despite increased unemployment and economic difficulties during the pandemic, internet spending continued to set new highs. For example, the share of retail transactions conducted online in the United Kingdom increased […]
German Storck selects Initiative to handle its integrated media services in Romania
Starting this spring, Initiative Romania was selected to handle, on the local market, integrated media services, from strategy to implementation, for Storck, producer of Merci, Toffifee and Knoppers. The partnership […]
Uncle Grey creates Copyrighter to enable creators to take digital ownership of their images and videos
IndieFrame, digital distribution platform enabling photographers and video producers to contact and sell content directly to media, is launching Copyrighter – a tool allowing content creators to take digital ownership […]
Hivestack partners with Billups to launch multi-market programmatic digital out of home (DOOH) campaign in Europe for Ace & Tate
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services company. […]
Eye-tracking study confirms that high impact formats outperform standard display
High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech company Adnami and attention technology specialist […]
Romanian Bakers appointed a new Head of Digital
V+O Communication Group Romania announced the appointment of Marius Olteanu as Head of Digital at Bakers Digital Communication. Marius joins Bakers from Henkel Romania, where he was Digital Brand Manager. […]