Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Voxa and Confident Communications give a voice to books in Romania
Confident Communications is the new communication agency for Voxa, the first Romanian streaming platform for audiobooks and e-books. The strategy proposed by the Confident team has ambitious objectives both on […]
Ad curation specialist multilocal hires new directors
Building on a great first year of delivering for marketers worldwide, multilocal is continuing with the significant expansion of its team, announcing today the appointment of Lola Oguntokun as People […]
Tailify bolsters leadership team with addition of Julia Burton Brown as Commercial Director
Tailify has appointed Julia Burton Brown as Commercial Director as it spreads the word about the radical impact of its behavioural science technology on the creation and execution of influencer […]
5 Tricks to improve your website’s organic traffic
Alex Lysak is the CEO of SeoBrothers and has over 10 years’ worth of experience as a web marketer and in building a strong team. In the following material, he […]
MGID Acquires Italy’s Metup Native S.r.l.
MGID, the global advertising platform, today announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal […]
Ataboy Studios Expands Talented NYC Roster with Director Andrew Gooi
Following a banner year with the addition of Executive Producer Cameron Gray, a key partnership with creative management company Sharon & Perry, a collaboration with Brooklyn-based gallery Art Cake, and successful campaigns for White […]
Adnami continues its European expansion with new partnership with AutoScout24
Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site […]
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Jonas Söderqvist, appointed CEO of Adverty
Adverty appointed Jonas Söderqvist as CEO, as it readies itself for its next phase of growth. Jonas will consolidate the team around a refreshed vision and enable Adverty to build […]