Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Hivestack advances programmatic DOOH marketplace in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today announced an expansion of its programmatic operations in Italy. As part of the announcement, […]
ING Romania selected iProspect to handle its media account
ING Bank in Romania consolidated its media buying to marketing communications agency group dentsu Romania’s media agency iProspect. Following a competitive pitch, ING will now work with iProspect in Romania. […]
Teads reports fiscal year 2021 financial results
Teads, the Global Media Platform, announced financial results and shared operating highlights for the Fiscal Year ended December 31, 2021. Teads reported revenue of $678 million for FY 2021, representing […]
DRUID expands its footprint in North America with first Canadian partner- Alacrity Solutions
DRUID, a global leader in conversational AI technology for enterprise productivity, and Alacrity Solutions, an Edmonton-based leading provider of information technology and business solutions, have entered into a partnership designed […]
New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies
Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]
Cavai appoints Kate Lyons as VP, US East
Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of […]
My Telescope raises €2.5M to help measure and predict the effectiveness of marketing investments in real-time
Swedish market intelligence and search startup My Telescope has raised €2.5M in seed funding led by Vendep Capital and Trind VC to help marketers and brands measure and predict long-term trends in demand creation […]
Lamar CEO Sean Reilly joins WOO board
Lamar Advertising President and Chief Executive Officer Sean Reilly joins the World Out of Home Organization board. Lamar’s operations span the US and Canada with over 350,000 displays. Reilly, a fourth-generation […]
Fake News: how to fight information attacks
The specialists from Kiev based LOOQME, an ecosystem of solutions for tracking and analyzing brand mentions in social networks and online and offline media, and planning communications of brands, companies, persons to […]
Banner Ads vs. Native Ads: How They Are Different
While banner ads are like billboards, native ads tend to be more text-heavy and interest-provoking. Which creative approaches are best suited for these formats? by Olimpia Norsesovici, Senior Sales Manager […]