Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Tech Meets Trust: Confident Communications is the new PR agency for METAMINDS
At the beginning of this year Confident Communications took over the PR activity for METAMINDS, one of the most important integrators on the Romanian market of cyber security solutions and […]
Jerker Fagerström appointed Chief Creative Officer Le Pont
Jerker Fagerström has been appointed chief creative officer of Le Pont, Publicis Groupe Central & Eastern Europe (CEE)’s one-stop virtual shop of end-to-end, digital-first solutions. The appointment, effective February 2022, […]
Dentsu study: Inread Video generates more than twice the attention vs Social Media
Teads, the global media platform, has collaborated with dentsu international on the release of its latest research in Attention Economy which shows premium publishers drive higher engagement than social media. […]
VeraEsports Returns With Axie Infinity for 2022 with the GalAxie Cup Professional Esports Tournament
VeraEsports, a competitive Esports and video streaming platform powered by Verasity, returns for another year with leading NFT-based online video game Axie Infinity for the GalAxie Cup 2022. VeraEsports will […]
B2B Specialist PR Agency The Digital Voice Announces Three Key Account Wins
The Digital Voice signs three new leading AdTech clients to their portfolio this quarter. The three new clients selected The Digital Voice as their UK and EMEA PR and Communications […]
Cavai announces innovative launch of conversational video to maximize engagement and impact
Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising. The format harnesses the established power of moving images and […]
Debunking 4 Native Advertising Myths
An opinion by Olimpia Norsesovici, Senior Sales manager at MGID Romania In the last few years, native ads have continued to gain popularity, mainly due to higher engagement compared to […]
White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live
The integration of cybersecurity and IP protection expert White Bullet with 4D Context Outcomes Engine – a division of Silverbullet – is now live. The cutting-edge solution is now ready […]
New Study Shows 49% Of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies
GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to use contextual advertising to […]
Flowbox releases Shopify plugin to help brands display shoppable visual content onsite
Swedish visual marketing company Flowbox partners with digital agency Spire to deliver its first plugin for the ecommerce platform Shopify. The plugin will make it possible for companies using Shopify […]