Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Retail Media Hub announces a strategic partnership with Schwarz Media
Romanian retail media company Retail Media Hub (RMH) partners with Schwarz Media to develop media campaigns using Kaufland customer purchase data. Retail Media Hub (RMH), a Romanian integrated retail media […]
Oxygen launches Oxygen Media, a new specialized media planning & buying agency
Oxygen announces the launch of Oxygen Media, a dedicated media planning & buying agency led by Cristian Costache as Senior Partner. The new agency complements Oxygen’s existing integrated communications structure, […]
The creative shop AIN’T launched DOZZ, the first soup in a can on the market
AIN’T signed DOZZ’s launching campaign, branding and design. Produced by FoodVision, the natural soup in a can also brings with it a new product category, previously non-existent on the market. […]
United Media Services Appointed Global Digital Lead for Metaxa
United Media Services has been selected to lead the global digital coordination for Metaxa, the iconic Greek spirit under the Rémy Cointreau portfolio. This strategic appointment marks a significant milestone […]
Nick Handel takes over as CEO at MRM UK
Nick Handel was appointed Chief Executive Officer for MRM UK, MRM UK informs. This appointment comes after he worked for nearly 15 years at McCann Worldgroup in Asia-Pacific, most recently […]
Mediascope supports MBBFW’s vision of innovation and sustainability
Between March 27 and 30, the Royal Palace in Bucharest hosted the Spring edition of Mercedes-Benz Bucharest Fashion Week (MBBFW), one of the most important events dedicated to the fashion […]
Inflation and loyalty: how retailers can keep their customers when price rules
What weighs more when buying: habit or price? Until recently, many consumers repeated their purchases almost by inertia, the usual supermarket, the same coffee brand, the same trusted clothing store. […]
AFP launches new verification course on its online platform
Agence France-Presse (AFP) is launching an online course on its award-winning training platform to explain how to use the Verification Plugin for online investigations, also known as InVID-WeVerify, at the […]
Bookstore chain Cărturești combats disinformation with fact-checking campaign
Cărturești, the bookstore chain with a significant presence in the Romanian cultural landscape, is launching “The Book Fact Checker” campaign (https://carturesti.ro/bookfactchecker), a civic initiative designed to encourage critical thinking and […]
Blindspot Hires Music Industry Entrepreneurial Innovator Seb Webber as Executive Creative Director
International digital out of home (DOOH) media platform Blindspot have hired music industry entrepreneurial innovator Seb Webber as Executive Creative Director. Reporting directly into co-founders Matei Psatta and Bogdan Savonea, […]