Category: Social Media
Italian Sanpellegrino appoints We Are Social to handle its social and e-business activities
We Are Social has been appointed by Sanpellegrino, the Italian beverage company, to support the company strategically and creatively across its social and ebusiness activities. The agency’s Milan office will […]
Bitdefender study: 80% teens under 18 in Romania were harassed online
80% of Romanian teenagers under 18 were harassed online, according a study made by Bitdefender, which shows that the main weapons for online attacks are regarding people’s looks and way of […]
Taco Bell’s communication in Romania, handled by Golin
With Romanians developing a taste for Taco Bell and researches showing Romania was the ideal place for the mexican inspired brand, Sphera Franchise Group, the biggest food service group in […]
FCB Inferno launched “Follow me” social experiment for charity Barnardo’s
FCB Inferno has created a powerful new social experiment to prompt parents and carers to talk to their children about the risks and dangers online, to help keep them safe from being […]
Ebiquity joins Facebook’s Marketing Mix Modelling Program
Ebiquity, an independent, global leader in marketing and media analytics, has joined the Facebook MMM Program. Ebiquity will be able to leverage Facebook data on behalf of its clients for […]
PHD partners with Cannes Lions to launch festival bot for Messenger
Cannes Lions and global media network PHD have partnered to launch the first official festival bot for Messenger. The AI powered bot will be accessible by all 180,000 Facebook fans […]
RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate
In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad […]
The rise of “dark social”, the place marketers cannot come after you
According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research […]
Romanian Agerpres launched the first Romanian Facebook Messenger NewsBot
Romanian state news agency Agerpres launched, at UN, the first Facebook Messenger NewsBot in Romania and a video documentary. Agrepres NewsBot is conceived to help Facebook users to identify the […]
Romanian vlogs, ranked by Screen Native
Romanian Screen Native ranked the top 100 Romanian vlogs, a segment with 6M views and close to 20,000 new subscribers every week on the 100 top YouTube channels that make […]