PwC Report: Romanian entertainment and media industry expected to increase by 10% to EUR 3.4 billion in 2022
The entertainment and media (E&M) industry in Romania is expected to achieve year-on-year growth of 10% to a total value of EUR 3,4 billion in 2022, taking it above the […]
The Tommy Hilfiger Fall 2022 launch immerses audiences in brand explorations that bridge IRL and metaverse connectivity
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces its return to New York Fashion Week for the first time in three years with an experiential runway event […]
UnitPlus, Vodeno and Aion join forces to make direct payments with ETF investments possible for the first time
Berlin startup, UnitPlus, launches the world’s first ETF investment product with a seamlessly integrated payment mechanism. In this time of record inflation, holding money in a checking, savings, or overnight […]
Acoustiic closes funding round for next generation therapeutic ultrasound
Acoustiic, Inc., a healthcare company at the forefront of next-generation therapeutic ultrasound systems, announced today closing a funding round and expanding its team and facilities to develop non-invasive, early treatment […]
The Alternative School organizes #TalentBet for young creatives
Romanian The Alternative School organizes #TalentBet, a career accelerator for young creatives and strategs from agencies and clients. They will get a larger perspective over creativity’s future, more articulate portfolios, […]
Pringles offers the 1st chance to get paid to work in a video game as an NPC
As part of its Stay In The Game campaign, Pringles and Grey London have launched a new activation offering someone the chance to get paid to work in a videogame […]
OPPO and Sid Lee inspire Roland Garros and Wimbledon with new global campaign
To activate its partnerships with Roland Garros and Wimbledon, OPPO, the leading global technology company, and creative agency Sid Lee, created a 360 global campaign. The brand wanted to celebrate its global […]
Hawk strikes global partnership with Azerion’s proprietary SSP to bolster omni-channel capabilities
Hawk Platform, the fully multi-channel demand-side platform (DSP), today announced a global partnership with Azerion’s proprietary SSP, Improve Digital. The collaboration with the digital entertainment and media platform will enable marketers to […]
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Attention measurement and optimization provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront […]
Framestore creates photorealistic bee for Man Vs Bee starring Rowan Atkinson
“Framestore and their work, as ever, was exemplary. The show was conceived and produced during Covid-19, so its scheduling was extremely challenging, but Framestore could not have been more helpful […]