VMLY&R enters Romanian advertising market
VMLY&R took over Fractal Communications, Romanian local agency part of WPP, and joins VMLY&R Commerce to offer brands a connected experience. Taking over the local agency by VMLY&R is part […]
My Telescope raises €2.5M to help measure and predict the effectiveness of marketing investments in real-time
Swedish market intelligence and search startup My Telescope has raised €2.5M in seed funding led by Vendep Capital and Trind VC to help marketers and brands measure and predict long-term trends in demand creation […]
Romanian Pi2PR opens an office in Bulgaria
With 14 years of activity on Romanian market, the independent communication agency Pi2 PR opened an office in Bulgaria, to answer the demand of its international clients to expand the […]
Vestinda crypto investment platform releases the Public Beta version and becomes available to early-stage investors
Vestinda, a marketplace dedicated to crypto investments, is launching a new iteration of its product, this time in Public Beta. The startup, which connects investors, traders, and brokers, has so […]
VNX launches as the first European regulated precious metals tokenization platform
VNX, the first European regulated platform for investment into tokenized precious metals, launches its platform for efficient management of precious metal transactions with digital tokens. The first tokenized precious metal […]
McDonald’s Norway shows its ugly side in a new anti-littering campaign
Iconic packaging turns into iconic trash. McDonald’s Norway takes ownership of its littering by showcasing the ugly side of their packaging, encouraging guests to join their cause and researching what […]
Lamar CEO Sean Reilly joins WOO board
Lamar Advertising President and Chief Executive Officer Sean Reilly joins the World Out of Home Organization board. Lamar’s operations span the US and Canada with over 350,000 displays. Reilly, a fourth-generation […]
Fake News: how to fight information attacks
The specialists from Kiev based LOOQME, an ecosystem of solutions for tracking and analyzing brand mentions in social networks and online and offline media, and planning communications of brands, companies, persons to […]
Banner Ads vs. Native Ads: How They Are Different
While banner ads are like billboards, native ads tend to be more text-heavy and interest-provoking. Which creative approaches are best suited for these formats? by Olimpia Norsesovici, Senior Sales Manager […]
DRUID joins Endeavor, the leading global community of high-impact entrepreneurs
DRUID, the end-to-end platform for building AI-driven conversational business applications, has joined the prestigious Endeavor Global network – a community of international entrepreneurial companies that dream big, scale fast and […]