FCB and Sarofsky Serve Up Festive Spots for Bud Light Chelada Campaign
A new festive campaign featuring the refreshed visual identity of Bud Light Chelada from global, award-winning and integrated marketing communications company Foote, Cone & Belding (FCB) has recently debuted across […]
Alexander Schill, Global CCO Serviceplan Group, took over as president of ADCE
ADCE newly selected president, Alexander Schill, is Chief Creative Officer of Europe’s largest independent agency network, Serviceplan Group, and since 2006 he has been at the center of the group’s […]
The collaboration between Pastel and Canopy evolves into a strategic partnership
The independent Romanian agencies Pastel and Canopy promise creativity and strategy in online campaigns as they join forces to form a strategic partnership. This comes after an almost 5-year long […]
Publicis and Digitas Romania launched the Digital Health Index
Publicis and Digitas Romania, with the support of The Data Intelligence Team from Publicis Groupe Romania, have developed the Digital Health Index, a proprietary tool to measure brands health in […]
Grai Ventures study: media for equity, the efficient alternative solution for investments in Romanian startups
The global demand for advertising in traditional media is on a downward trend, so a new financial business model is emerging, with multiple benefits for investors and entrepreneurs: media for […]
Earthday.org asks the world to stream responsibly to help reduce carbon emissions
Climate change is an increasingly pressing issue in today’s society and carbon emissions are one of the main contributors. In a period when consumers are spending more time online than […]
Swedish entrepreneur empowers readers to embrace vulnerability, and reclaim their life
Thomas Anderson’s ‘The Vulnerable Man: Break your patterns. Master your emotions. Reclaim your life’ is a raw, heartfelt and highly actionable book – inviting readers to walk alongside the author […]
Effie’s Latest Appointments to Powerhouse Worldwide Board of Directors Reflect An Evolving Industry
Traci Alford, Global CEO of Effie Worldwide, today announced the addition of 11 new members to Effie Worldwide’s Board of Directors. The Board, chaired by Vineet Mehra, Chief Growth & […]
For Ramadan, McDonald’s Singapore has launched My Happy Table
On Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia. Through this […]
Inskin Media partners with Right Thing.Media to offer effective, brand-safe social impact advertising at scale
Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver […]