GMP & U to handle Employer Branding activities for Heineken Romania
GMP & U won the Heineken Romania’s Employer Branding account, following a pitch. The partnership aims to consolidate company’s image as employer and highlight advantages that are part of its […]
Analytic Partners Announces Strategic Partnership with Association of National Advertisers
Analytic Partners, leader in commercial analytics, announces an exclusive strategic partnership with Association of National Advertisers (ANA).. The partnership will provide ANA members with unparalleled insights and tailored recommendations for […]
NYF 2025 Advertising Awards unveils elite global Executive Jury led by returning Jury President Javier Campopiano
New York Festivals Advertising Awards proudly introduces the 2025 Executive Jury, an elite “super” jury panel of renowned creative visionaries selected to evaluate the industry’s most outstanding entries for the […]
Romanians and shopping: 3 out of 4 consumers go to stores for discounts and promotions, placements drive purchase
Romanians’ interest in promotional campaigns has increased and the mechanics and the manner in which they are communicated impact the purchase and loyalty towards the brand, reveals a study carried […]
Offerista rebrands as Shopfully, establishing the European leader in Drive to Store
Offerista Group, Europe’s largest network for digital retail marketing, announces its rebranding as Shopfully. This milestone marks the full commercial and brand integration with their sister company Shopfully and their […]
Blindspot Hires Music Industry Entrepreneurial Innovator Seb Webber as Executive Creative Director
International digital out of home (DOOH) media platform Blindspot have hired music industry entrepreneurial innovator Seb Webber as Executive Creative Director. Reporting directly into co-founders Matei Psatta and Bogdan Savonea, […]
Ipsos becomes the leader of social and government research in Australia with the acquisition of Whereto Research
Ipsos, one of the world’s leading market research companies, announces the acquisition of Whereto Research, a key player in public sector research in Australia. Based primarily in Melbourne, Whereto Research […]
Sustained growth for Highlight Group in 2024: 60% higher turnover PR and 30% for Agency
2024 meant for the Highlight Group a continuation of the constant growth of previous years, supported by efforts to strengthen the team, as well as by diversifying the portfolio of […]
Andra Iacob takes over the Chapter 4 Romania agency: a new vision for strategic and sustainable communication
The communication agency Chapter 4 Romania announces the appointment of Andra Iacob as Managing Director. In her new role, Andra will lead the agency’s strategy and development in Romania. Previously […]
Cristiana Belodan returns to the world of advertising agencies as Managing Director MullenLowe Romania
MullenLowe Romania announces the appointment of Cristiana Belodan to the agency’s top management, in a move that reinforces its reputation as a strategic partner to clients. Cristiana joins the group’s […]