Henkel Romania marks 30 years of success through innovation and technology in trade marketing with Mediascope
Henkel Romania, one of the leaders in the consumer goods market, celebrated three decades of presence in Romania through a campaign held between September 1, 2024, and November 15, 2024, […]
Calvin Klein unveils new Spring 2025 campaign starring Bad Bunny
Calvin Klein today unveils the latest installment of its Spring 2025 campaign starring multi-platinum recording artist and 3x GRAMMY® Award-Winner Bad Bunny in his debut with the brand, styled in […]
GIA from Garanti BBVA becomes the first AI finfluencer in Romania
In a groundbreaking move for the local banking sector, Garanti BBVA Romania introduces GIA, the country’s first AI finfluencer. Initially launched in June 2024 as a chatbot aimed at enhancing […]
New York Festivals AME Awards Launches ‘AME WE Champion’ to Honor Women’s Impact in Advertising Effectiveness
New York Festivals AME Awards proudly announces the launch of AME WE Champion (Women in Effectiveness), a global platform dedicated to spotlighting, celebrating, and elevating the contributions of women in […]
Tommy Hilfiger and Sofia Richie Grainge introduce a new era of sofistication
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Sofia Richie Grainge as its newest design collaborator. A brand ambassador since June 2024, Sofia will launch her first […]
Calvin Klein launches new campaign starring Lily Collins
Calvin Klein today unveils its Spring 2025 campaign starring actor Lily Collins in her debut for the brand. In the campaign directed and shot by Charlotte Wales, Lily embodies pure […]
Alex Petrescu takes over as Creative Director @MullenLowe Romania
MullenLowe Romania strengthens its strategic and creative product by appointing Alex Petrescu as Creative Director and expanding the partnership with Simina Leotescu as Strategy Director on key accounts. These moves […]
Norwegian scaleup Vev acquires TIME’s web design platform TIME Sites
Norwegian scaleup Vev acquires TIME’s web design platform TIME Sites, an acquisition that will expand Vev’s web creation platform. As part of the deal, Marc Benioff, chair, CEO, and co-founder […]
JOAN London further strengthens senior team
Independent creative agency, JOAN London, has announced the expansion of its senior team with the appointment of Flora Joll as Strategy Director and the promotion of Graeme Hall to Group Creative Director. […]
Global Vision appoints Antoanela Comșa as Deputy CEO
Global Vision, a CEE leading real estate company, appointed Antoanela Comșa as Deputy CEO, with a key role in defining and implementing the group’s strategic directions, overseeing major projects, and […]